Knowledge and insights from our industry experts
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What do we mean by audience segmentation?
Audience segmentation is the process of breaking a large audience into smaller, more focused groups to enable you to better target your comms campaigns.
Should we be segmenting our audiences?
Here we look at the pros and cons of segmenting our audience, weighing up the benefits of more targeted campaigns with additional costs
What’s the difference between audience segmentation and stereotyping?
It’s easy to see how audience segmentation and stereotyping can be linked, but the key difference is this: segmentation relies on data, stereotypes do not.
How to choose the best digital marketing channels for brand awareness
This blog explains the importance of implementing multiple digital marketing channels, in tandem to achieve brand awareness.
9 digital marketing channels for brand awareness
This blog talks about 9 digital marketing channels that will increase your brand awareness. It's important that you use multiple digital marketing channels to the best results from your brand awareness campaign.
How to increase brand awareness by thinking outside the box
Discover more about how to increase brand awareness through these successful campaigns that think outside the box
How to measure a brand awareness campaign
Every campaign needs to be measured to help prove and improve success. Here are some top tips to help you measure your brand awareness campaign effectively
The power of film and video in your brand awareness campaign
Film, video and motion graphics are powerful tools in your brand awareness arsenal. The power of video to elicit brand loyalty should not be underestimated
What is brand awareness and why is it so important?
Building your brand awareness is all about increasing the number of people that recognise your brand and is crucial to all areas of your business
How to create a brand awareness campaign?
Brand awareness campaigns are an integral to the success of any business. Read our blog to find out how to create the perfect brand awareness campaign.
Time for a rebrand? The power of design in brand awareness
Creative, researched and well executed design forms the backbone of your brand identity and should be the starting point for any brand awareness campaign
How diversity and inclusion impact the employee experience
Diversity and inclusion plays a huge role in the employee experience. Here we look at how it can be used to improve the employee experience
The future of employee experience
With employee experience in the spotlight and big changes in the workplace, find out what the future holds for this vital cog in the internal comms sphere.
Five ways to measure employee experience
It's all very well implementing a shiny new employee experience strategy but how can you tell you're doing a good job? Research, measure, develop.
The role good comms plays in the employee experience
Regular and effective internal comms is a vital component of the employee experience and can mean the difference between engaged and disengaged employees.
Seven top tips to improve employee experience
We go through seven best practices to help you improve employee experience within your organisation whether it's small changes or strategic overhauls
What does good employee experience look like?
We go through five examples of companies that are smashing their employee experience strategies and reaping the benefits.
What’s the difference between employee engagement and employee experience?
Employee experience and employee engagement are two terms we are hearing a lot about in the corporate world. We explore what they mean and the difference between them.
What is employee experience?
The employee experience encompasses all experiences the employee has throughout their career within an organisation. Read on to find out more.
Employee experience: the audience view
Our Research & Insights team surveyed over 100 professionals about the impacts of the pandemic, diversity and remote working on their experience in the workplace
How to engage employees through reward and recognition
Check out how you can incorporate reward and recognition programmes into your employee engagement strategy and reap the rewards of a motivate workforce.
The benefits of rewarding and recognising your staff
Take a read through some of the top benefits that your company will enjoy by instigating a reward and recognition scheme
What is reward and recognition and why is it so important?
We investigate how reward and recognition impacts employee engagement, productivity and job satisfaction
Hybrid Working Vlog
In our latest vlog take a look at some of the research and solutions to help your organisation embrace this new hybrid working style.
Communicating with the hybrid workforce
One of the main challenges of managing a hybrid workforce is comms. Here we talk best practice for communicating effectively with your blended team.
The challenges and opportunities of a blended workforce
The blended workforce model brings with it opportunities and challenges. Read on to find out how you can navigate the negatives and reap the rewards.
Diversity and Inclusion Report
We delved in to what you thought about diversity and inclusion in your organisation. Read our report or check out our vlog discussing the topic further.
The role digital solutions play in engaging blended workforces
We take a look at how digital solutions can be harnessed to support companies remain engaged with hybrid workforces.
How to ensure wellbeing is prioritised with a blended workforce model
Employee engagement can be a challenge when running a hybrid or blended workforce. Read on to find out how to ensure your employees remain fully engaged.
Five quick tips to better prepare yourself for the blended workforce
The blended workforce model is coming, so read on to find out how you can best prepare your organisation for this new hybrid style of working.
Will a hybrid workforce model work for your business?
Read on to find if the latest workforce model of remote and in office working is a good fit for your organisation.
Are there setbacks with a blended workforce?
We take a look at some of the challenges of a hybrid workforce and some of the quick fixes you can put in place to help your organisation overcome them.
Why is a blended workforce a good thing?
We look at five of the main advantages of blended working and why it is a good thing for your business to invest in.
What is a blended workforce model?
The blended (or hybrid) workforce model is made up of both remote and in-office workers, collaborating seamlessly despite different geographical locations.
Why the future of work might be hybrid
The pandemic has meant that the majority of the workforce has had to work from home. Is this the future or will we revert back to the 9-5? Read our blog and make your own decision.
How to promote equality in the workplace
Equality is an integral part of any workplace. Read our blog for 6 simple steps that go toward promoting equality in your workplace.
Addressing diversity and inclusion in corporate film
Read on to find out just some of the ways you can make your corporate video campaigns more diverse and inclusive and why this is so important to address.
What comms professionals can do to drive diversity and inclusion forward
We look back at what BBC Director of Creative Diversity June Sarpong had to say about how creative communications professionals can help drive diversity and inclusion.
What is the difference between diversity and inclusion?
Diversity and inclusion are two very different concepts which go hand in hand to create a fair and welcoming workplace. Read on to find out more.
Are workplaces too complacent when it comes to diversity and inclusion?
Should we be doing more to prioritise diversity and inclusion? Are workplaces becoming complacent? The statistics seem to say so.
Does diversity and inclusion have an effect on productivity?
Low diversity leads to low productivity - we discover how the two are linked and share tips on how to boost diversity, inclusion and productivity.
5 ways to make your communications more inclusive
We share top tips on how to embrace diversity and make your internal and external communications more inclusive.
How diversity and inclusion has an effect on employee engagement
Diversity and inclusion have a huge impact on employee engagement. We ask why and suggest how you can use D&I strategies to boost employee buy-in.
How diversity and inclusion can affect sales
A more diverse workforce can boost your sales and improve the bottom line - find out why right here.
Are we getting diversity and inclusion right in the UK?
We investigate whether we're getting diversity and inclusion right in the UK, or if there's still work to be done.
Diversity and inclusion in the workplace
Are you committed to improving diversity & inclusion in the workplace? DRPG have conducted valuable research, access these useful stats to drive change
What is diversity and inclusion?
We define diversity and inclusion and ask why they're important in the workplace.
How to change diversity in your workplace for the better
Learn about how you can get more from your teams and improve your business relationships with an improved approach to diversity and inclusion.
3 simple tricks to engage employees
Read this blog to learn 3 simple methods of engaging your employees. Employee engagement doesn't have to be costly or time consuming, you just need to make small, subtle changes.
4 mistakes you're making when trying to engage your employees
Engaging employees doesn't have to be difficult or expensive, but if you're making mistakes you need to fix them. This blog contains 4 common employee engagement mistakes and how to rectify them.
8 methods for engaging employees
Employee engagement is the backbone of a successful organisation. Read this blog to get 8 of the best employee engagement tips.
Working 9-5?! Hardly. A working parent in a pandemic
Working, parenting and homeschooling has become the norm for parents across the UK. Here we shine a spotlight on those working hard to balance the three and offer some solutions for those who might need a helping hand.
The impact of disengaged employees
This blog goes through four impacts that disengaged employees can have on your business and why employee engagement is so important for avoiding this.
How research and insights can help you increase employee engagement
Here we tell you why insights into your audience and doing your research can help you to create an employee engagement strategy that really works.
The power of video campaigns when engaging employees
Film can be a powerful tool when it comes to communicating with your team. Here are some of the reasons you should be incorporating video into your employee engagement strategy.
How virtual events can increase employee engagement in your organisation
Events are a staple of any employee engagement strategy, a way to bring people together. Now that they have gone online the possibilities are endless.
Using employee apps to increase employee engagement
Employee apps are the new intranet, a great way of connecting team members. Find out how an employee app can help keep your employees engaged.
6 methods to help you better engage your employees
Employee engagement is vital to business, read on to find out how to boost your company's employee engagement levels through effective communications campaigns.
How to use a comms campaign to increase employee engagement
Effective internal communications is a key factor of employee engagement. Find out how strategic comms campaigns can help keep employees motivated and engaged.
Why your business should focus on employee engagement
You can no longer afford to ignore the impacts of employee engagement on your business. Not convinced? Find out the key reasons you should be focussing on the engagement levels of your employees.
How employee engagement drives productivity
This blog outlines how employee engagement and productivity are inextricably linked. If your employees are engagement they will work harder for your company.
Employee engagement: what does good look like?
Employee engagement is a goal your company should be working towards. In this blog we look at examples of good employee engagement practice.
6 key benefits of employee engagement
Employee engagement means more than just happy employees. Read on to find out just some of the benefits to your business of increasing your employee engagement levels.
What are the core factors of employee engagement?
Read about the importance of employee engagement and how the core factors of engagement form the backbone of how your company understands your relationship with work
2020: the year that went viral
A look back at the year that changed the way we live, work and communicate
What is employee engagement?
Employee engagement is vital in creating a successful business. This blog describes clearly what employee engagement is and how it can benefit your organisation.
Business as (un)usual – what communications professionals should take from 2020
Take a look at some of the biggest learnings communications professionals should be taking from a year of dramatic change in audience expectations, creativity and content.
New communication realities: audience expectations for 2021
Read on to find out what to look out for in the world of communications, tech and audience expectations as we head into 2021
Social media trends to look out for in 2021
With the social media landscape changing faster than ever, check out our top 5 trends to look out for in 2021 and get ahead of the curve when communicating with your audiences
How to create a successful hybrid event
If the future is Hybrid, how do we create successful hybrid events? Read more to find out.
What is a hybrid event and why are they here to stay?
The future is hybrid! Read more to find out about how hybrid events combine the best of live events and virtual events and why they are here to stay.
Four techniques that will make your virtual event stand out
With virtual events growing in popularity, find out some techniques that will ensure your virtual event stands out from the crowd.
Top Tips to make your virtual Christmas Party a success
Planning a Virtual Christmas party? Read more to grab top tips, to help you make your event memorable and engaging for your whole team.
How to improve employee engagement on a global scale
Effective international internal communication is key to survival, read more to find the best approach in creating an inclusive community for employees.
The benefits of planning a Virtual Christmas Party
Christmas isn't cancelled, it's just time to take it online. Find out all the benefits of hosting a Virtual Christmas Party from employee engagement to reward and recognition
Trust in communications: the impact of crisis on the approach to communications and audience belief
Over the last few years, we have seen a global loss of trust in institutions, here we explore how the crisis has impacted communication and trust in comms.
6 reasons to host a virtual event
Searching for a direct replacement to live events? With so many communication channels available to businesses here are 6 reasons to host a virtual event
How to ensure your gamification is successful
It’s important that gamification has a positive impact on users, read more to find out what key elements help create a positive gamification experience.
The benefits of using gamification in your digital marketing strategy
Here we explore some of the benefits of using gamification in digital strategies and why more organisations should utilise gamification.
Why you should integrate gamification into your digital marketing strategy
Gamification is rapidly growing in popularity; here, we explore why digital marketers should include game mechanics in their strategies.
10 questions to ask your event manager
When planning a virtual or live event it is important to work closely with your event manager. Here are some top tips to ensure a seamless event management process
In times of crisis, communication is key
Communication sits at the heart of business success, read more to find out why clear, open and honest communication on a very regular basis is important.
Top tips on writing for Corporate Film
We take you through our methods for getting the most out of your corporate video script. Learn how to write engaging, emotive scripts that speak to your audiences and convey your messaging clearly and effectively
What you don’t know about employee engagement
Debunking some of the misconceptions and misunderstandings around employee engagement
It's all about the mood board
Mood boards are the perfect jumping point for any design project, here we explore the benefits of using them.
Virtual Events - what are the options?
With virtual events becoming increasingly popular, we explore the four most common types of virtual events produced at DRPG.
The days of deals will soon be dead
The days of discounting and deals are coming to an end, read more to find out what client organisations can do to ensure they get a fair deal and the services they require.
How to boost your business’ employee engagement levels
Top tips to help you implement effective employee engagement strategies in to your business model
Did brand purpose test positive during the pandemic?
Brands are cultivating deeper psychological loyalty that goes beyond momentary rewards and repeated purchases. Read more to find out how brands have upheld their purpose during the crisis.
Top Tips for Overcoming the Challenges of the New Virtual PA Role
The role of the personal assistant or executive assistant is as varied as it is nuanced, here we explore some of the challenges of the new virtual role and how to apply these learnings to the new normal, as workforces head back into offices.
5 reasons why businesses should be focusing on employee engagement
Taking a look at the benefits of implementing employee engagement strategies within your business
Why do I need a video production agency?
We take a look at why you should be using a video production agency to create your corporate videos and the benefits you get from going to the professionals
Are employee apps the new intranet?
Personalised, smart employee apps are taking over clunky intranets as the new hubs for employee engagment, resource, information and update sharing and collaboration platforms
What are microinteractions and how can we use them to improve UX?
With microinteractions all around us in the digital world, they have become a key part of our digital life. Read more to find out how you can use microinteractions to improve UX.
What is Corporate Film and why is it such an effective communication tool?
Corporate film is an umbrella term that refers to any type of video communications commissioned by a business for internal and external messaging.
How to engage a multigenerational workforce
Taking a look at the communications expectations of a multigenerational workforce and how best to engage millenials through the blending of internal and external communications methods
Debunking Myths Around Virtual Events
Based on research from our whitepaper, we take a look at why the fears and myths around virtual events are misplaced and why we should be harnessing the power of virtual.
Positivity in Times of Crisis
Shining a light on all the positivity that's prevailing from every corner of our communications industry, while embracing positivity and spreading love.
The Importance of Creativity in Communications
Creativity lives on and here we look at how organisations can best hitch their wagons to the creative surge we are seeing today.
Virtually Challenged: Things we’re learning from the Coronavirus crisis
Whilst we work from home, embracing innovation and using virtual solutions is more important now than ever.
How to keep your employees engaged when remote working
With the world going vitual, we investigate the impacts this has employee engagement levels with a team working remotely and take a look at the solutions for keeping team members engaged and motivated
Live broadcast and virtual events - the new norm
Live broadcasts and virtual events have become a necessity. Dale Parmenter, CEO at DRPG shares some top tips for creating an engaging live broadcast.
Building trust in corporate communications
With mistrust in communications growing, we look at how to build and rebuild trust both internally and externally
How to Create a Business Culture Strategy
How can long-term strategies of vision and the businesses culture affect the bottom line and most importantly, your team
The Importance of CSR and Why a Company Should Embrace it
Implementing a solid Corporate Social Responsibility strategy in your business is not only a moral obligation but a key factor in employee and customer engagement levels.
What are the Benefits of Virtual Events?
Live events play a significant role in marketing and communications plans both internal and external. However, there is a need to explore the alternatives, here we explain the benefits of virtual events.
Events - Virtual Presence & the Rise of the Phantom Delegates
We are creating a digital overlay of our existence which can be accessed by anyone with a device that most of the people on the planet already own. Here lies the framework for us digitally popping up at future events.
Starting Out in Motion Graphics –Graphic Design or Any Creative Career
Top tips for people looking to start a career in motion graphics, graphic design and other areas of the creative industry
Apprenticeship vs University
Taking a look at why people should consider apprenticeships over the university route and how employers can benefit from taking on apprentices
The Internet of Things and its Impact on Events
Technology and IoT is paving the way for innovation in all industries and its powers should be harnessed for event production.
Top Tips to get the Best out of User Generated Content
User generated content has become a key tool in any brands marketing arsenal and here are some top tips on how to get the best out of your brand ambassador’s content.
Embedding Sustainability in Corporate Events
How can we embed sustainability in to corporate events and do our part to limit or entirely stop depleting the planet’s resources?
The Decade that Never was: ‘Generation Selfie’
Looking back at the impact of the past decade on popular culture and the arts - film, fashion, music.
5 Tech Trends for Communicators in 2020
Discover our prediction for the top tech trends for communications in 2020. We will explore how advances transform the way organisations communicate.
8 ways entering awards benefits your company
How business awards can be used for employee engagement and as a great indicator of companies that uphold best practice, externally validating all the hard work that goes on internally.
UX - Designing for Accessibility
User experience accessibility is about designing digital solutions for everyone and being inclusive.
Recruitment in the Creative Industry- Overcoming the Challenges
Recruitment within such a diverse industry as the creative sector can prove to be challenging so employee training and upskilling is paramount.
How to Plan a Strategic PR Campaign
PR should form part of any effective communications campaign and strategic planning is crucial to making the most of this 'free' marketing tool,
How to Use AI in Events
AI is rapidly developing and has a growing impact on both our work lives and our leisure time. But how does AI effect the events industry and how can it contribute towards event success?
The Importance of ROI in Comms Strategy
The importance of research and insight as a first step in approach a comms strategy with a focus on key objectives and ROI measurement based on audience behaviour.
Brand Purpose in Communications
Brand purpose is reshaping of the way our internal and external audiences are willing to be talked to, governing everything from their consumer choices to the place they choose to work.
Top Tips for Appearing in Corporate Videos
Videos are becoming more popular as external and internal communications collateral. Here are some top tips if you've been asked to take part in the new company video.
Automation Testing: When to Automate?
When to automate? The obvious answer, when talking about front end testing, is ‘as soon as the GUI (the Graphical User Interface, aka the webpage) is ready’, but this isn’t necessarily true. The test planning phase should start at the beginning of the project.
What is automation testing and why do we do it?
A major part of the QA process is UI (User Interface) and UX (User eXperience) testing. Automation testing automates this process.
Transforming Your Brand Personality
It is not enough for organisations to change what they do; it is necessary for them to convey those brand changes through a strategic communications rebrand campaign.
Brand Purpose for Retail Brands
It has become imperative for retail brands to embed brand purpose into their operational processes and not just reverse into it from a marketing standpoint.
International Communications: Top Tips for Speaking Global
Putting a strategy in place to communicate on a global scales means you are communicating effectively with an international audience
The Future of the Website
The ‘perfect website’ is made up of two simple acronyms: UI (User Interface) - the visual composition and UX (User Experience) - the way the website is designed to fit a user’s requirements.
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