Knowledge and insights from our industry experts
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What are microinteractions and how can we use them to improve UX?
With microinteractions all around us in the digital world, they have become a key part of our digital life. Read more to find out how you can use microinteractions to improve UX.
Debunking Myths Around Virtual Events
Based on research from our whitepaper, we take a look at why the fears and myths around virtual evens are misplaced and why we should be harnessing the power of virtual.
Positivity in Times of Crisis
Shining a light on all the positivity that's prevailing from every corner of our communications industry, while embracing positivity and spreading love.
The Importance of Creativity in Communications
Creativity lives on and here we look at how organisations can best hitch their wagons to the creative surge we are seeing today.
Top tips on writing for Corporate Film
We take you through our methods for getting the most out of your corporate video script. Learn how to write engaging, emotive scripts that speak to your audiences and convey your messaging clearly and effectively
Virtually Challenged: Things we’re learning from the Coronavirus crisis
Whilst we work from home, embracing innovation and using virtual solutions is more important now than ever.
Employee engagement – how to keep your team motivated when remote working
With the world going vitual, we investigate the impacts this has employee engagement levels with a team working remotely and take a look at the solutions for keeping team members engaged and motivated
How to build a social media community
The shifting dynamic between consumers and brands. Below, we outline several key themes communicators can adopt to help build social media communities with their online audiences.
Live broadcast and virtual events - the new norm
Live broadcasts and virtual events have become a necessity. Dale Parmenter, CEO at DRPG shares some top tips for creating an engaging live broadcast.
Building trust in corporate communications
With mistrust in communications growing, we look at how to build and rebuild trust both internally and externally
Reasons for hosting a Virtual Event
There are so many reasons why Virtual Events are becoming increasingly popular, read more to find out why you should host one.
How to Create a Business Culture Strategy
How can long-term strategies of vision and the businesses culture affect the bottom line and most importantly, your team
The Importance of CSR and Why a Company Should Embrace it
Implementing a solid Corporate Social Responsibility strategy in your business is not only a moral obligation but a key factor in employee and customer engagement levels.
Events - Virtual Presence & the Rise of the Phantom Delegates
We are creating a digital overlay of our existence which can be accessed by anyone with a device that most of the people on the planet already own. Here lies the framework for us digitally popping up at future events.
What are the Benefits of Virtual Events?
Live events play a significant role in marketing and communications plans both internal and external. However, there is a need to explore the alternatives, here we explain the benefits of virtual events.
Why do I need a video production agency?
We take a look at why you should be using a video production agency to create your corporate videos and the benefits you get from going to the professionals
Starting Out in Motion Graphics – Graphic Design or Any Creative Career
Top tips for people looking to start a career in motion graphics, graphic design and other areas of the creative industry
Apprenticeship vs University
Taking a look at why people should consider apprenticeships over the university route and how employers can benefit from taking on apprentices
The Internet of Things and its Impact on Events
Technology and IoT is paving the way for innovation in all industries and its powers should be harnessed for event production.
Top Tips to get the Best out of User Generated Content
User generated content has become a key tool in any brands marketing arsenal and here are some top tips on how to get the best out of your brand ambassador’s content.
Embedding Sustainability in Corporate Events
How can we embed sustainability in to corporate events and do our part to limit or entirely stop depleting the planet’s resources?
The Decade that Never was: ‘Generation Selfie’
Looking back at the impact of the past decade on popular culture and the arts - film, fashion, music.
5 Tech Trends for Communicators in 2020
How will AR, VR, AI and 5G technological advances transform the way organisations approach communications, recruitment and product/project development in 2020.
Employee Engagement - 8 Reasons Why You Should Enter Awards
How business awards can be used for employee engagement and as a great indicator of companies that uphold best practice, externally validating all the hard work that goes on internally.
UX - Designing for Accessibility
User experience accessibility is about designing digital solutions for everyone and being inclusive.
Recruitment in the Creative Industry- Overcoming the Challenges
Recruitment within such a diverse industry as the creative sector can prove to be challenging so employee training and upskilling is paramount.
How to Plan a Strategic PR Campaign
PR should form part of any effective communications campaign and strategic planning is crucial to making the most of this 'free' marketing tool,
How to Use AI in Events
AI is rapidly developing and has a growing impact on both our work lives and our leisure time. But how does AI effect the events industry and how can it contribute towards event success?
The Importance of ROI in Comms Strategy
The importance of research and insight as a first step in approach a comms strategy with a focus on key objectives and ROI measurement based on audience behaviour.
Brand Purpose in Communications
Brand purpose is reshaping of the way our internal and external audiences are willing to be talked to, governing everything from their consumer choices to the place they choose to work.
Top Tips for Appearing in Corporate Videos
Videos are becoming more popular as external and internal communications collateral. Here are some top tips if you've been asked to take part in the new company video.
Automation Testing: When to Automate?
When to automate? The obvious answer, when talking about front end testing, is ‘as soon as the GUI (the Graphical User Interface, aka the webpage) is ready’, but this isn’t necessarily true. The test planning phase should start at the beginning of the project.
What is automation testing and why do we do it?
A major part of the QA process is UI (User Interface) and UX (User eXperience) testing. Automation testing automates this process.
Transforming Your Brand Personality
It is not enough for organisations to change what they do; it is necessary for them to convey those brand changes through a strategic communications rebrand campaign.
Brand Purpose for Retail Brands
It has become imperative for retail brands to embed brand purpose into their operational processes and not just reverse into it from a marketing standpoint.
International Communications: Top Tips for Speaking Global
Putting a strategy in place to communicate on a global scales means you are communicating effectively with an international audience
The Future of the Website
The ‘perfect website’ is made up of two simple acronyms: UI (User Interface) - the visual composition and UX (User Experience) - the way the website is designed to fit a user’s requirements.
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