As a consumer, when looking to buy a certain product or use a specific service, we usually do a lot of research beforehand, and those well-known brands are at the forefront of this. As well as ranking your website higher in the search results, videos are more likely to catch the attention of that researcher. It’s quicker and easier to consume than large chunks of text, meaning less time is spent on research and more on buying.
Video is also a key way to bring all your campaign assets together. If you have a corresponding hashtag, people can watch the video and share their thoughts with others online, influencers can easily share this on their platforms and catch the eye of scrollers and irked tv watchers find themselves enjoying that break during their favourite show. Your video should demonstrate what makes you as a company unique and really hammer home your tone of voice. In fact, according to research by HubSpot, 54% of audiences want to see more video content from brands. By meeting this demand, it’ll help stir up that conversation around your brand in a fresh and exciting way, especially online, as 92% of users watching video on mobile will share it with others.
So, the more you stand out with your video assets, the more likely your consumer base and sales will increase. It’s a process you can really have fun with, and if you get it right, it’ll stick with viewers for years to come. We all remember the jingle for Hastings Direct, everyone has a specific ad they look back at with fondness or, in some cases, bewilderment. We know that obscure adverts featuring meerkats and gorillas playing drums can capture the hearts and minds of a nation; the latter being a solid example of how you can shape future campaigns once you solidify your brand recognition.
The point is, film and video can really help your brand awareness campaign. In this digital era where we consume so much information, that video can help you stand out amongst the noise. Video shouldn’t be looked at as an extra cost in your brand awareness campaign, but rather as a sound, and extremely beneficial, investment.