With the ready availability of high-quality cameras built into the smart phone in everyone’s pocket, user generated content has become hugely popular within organisations as a way of generating footage at low cost. Ensuring that the quality of the filming is also of a high standard often comes secondary. But it needn't. Below, we have listed our top tips for getting the best from UGC.
Every good film starts with the script and it's no different for you. Think very carefully about what you want to say. You may find that drafting a script, and perhaps using sketched drawings or a text description to share your ideas in the form of a storyboard helps.
Carefully plan the length of each shot and depending on your plans for editing (there may be no time to do any!) you may need to shoot in sequence, so your finished film plays back straight from the camera.
Holding the Camera
Firstly, hold it still, and don't wave it around! The biggest mistake new video users make is to film in the way you would naturally look at a subject. The human eye will dart about taking in details of a scene, but with a video this is called 'hosepiping' and is very difficult to watch. Pros keep the camera steady, framed up on a pleasing composition and they let the action happen in the frame.
The final point on composition is to try and keep the subject large in the frame. If you are shooting a head and shoulders interview, then make sure the audience can see the expressions on the face, and if filming a larger subject film wide 'establishing' shots with close up detail shots, which can be edited together later.