Employee Engagement / 7 minute read

What is employee engagement?

Written by Heather McDermott

5 January 2021

The simple answer would be: Employee engagement is the emotional commitment an employee has to their organisation and its goals. 

However, there is so much more to employee engagement. It is employees wanting to do their best for the company every single day. It’s living and breathing the values and goals of the company. It is employees understanding their own wellbeing and knowing how the company wants to aid in improving this. 

Employee engagement is based on nine distinct factors: 

  1. Value and purpose 
  2. Communication 
  3. Wealth and wellness 
  4. Workspace/ environment 
  5. Well-defined roles 
  6. Relationships 
  7. Recognition and incentives 
  8. Buy-in from managers 
  9. Personal growth and development 

When organisations are looking to improve employee engagement among their staff, they will evaluate these nine factors and how well they are, or are not,delivering them. 

To understand employee engagement, it’s important to understand what it is NOT: 

Employee engagement does not mean employee happiness 

An employee can be very happy at work, but that does not mean that they are working hard for the company. They can be happy and not be contributing to the company’s goals. This defeats the point of employee engagement – if you are engaged, you want to be productive and aid the company in reaching its aims. 

Employee engagement does not mean employee satisfaction 

Satisfaction is not enough. A satisfied employee may be happy at work and turn up every day without complaint, but they may not volunteer to work extra hours or go that one step further for the company. Satisfied employees are more likely to be enticed to a different employer for a 5% rise in pay. Engaged employees are far less likely to be tempted by raises and perks – they want to work for their company because they feel valued. 

Having engaged employees has many benefits for organisations of all sizes. To name a few, there is: 

  • Employee satisfaction 
  • Increased productivity
  • Reduced HR costs through employee retention and word of mouth recruitment 
  • Increased innovation
  • Greater profitability 

To find out more about how effective employee engagement can benefit your company, read our blogs on why your business should focus on employee engagement and 6 key benefits of employee engagement. 

As former Campbell's Soup CEO, Doug Conant, once said, "To win in the marketplace you must first win in the workplace."Employee engagement is the key to activating a high performing workforce. 

Now you know what employee engagement is, it’s time to look at why you can’t afford NOT to have it high on your agenda. Get in touch with us to see how we can help you boost your engagement levels.