Digital / 3 minute read

Why ignoring AI is no longer an option

Written by Jess Moore

23 August 2023

You’ve probably heard a lot of stories about artificial intelligence (AI) and how it’s taking over the world. Like many, you’ve probably thought to yourself, ‘What does that actually mean?’ and, ‘How is this going to affect me?’. The truth is AI is no longer a buzzword and if you are not investigating it and learning how to implement it, you’re going to be left behind.

Don’t worry though, it’s not as scary as it seems.

AI is a vast umbrella term that encompasses a diverse range of technologies and techniques, including machine learning, natural language processing, computer vision, and various other cutting-edge innovations. This may seem very sci-fi to some, but AI has been around for a long time and is only going to evolve further, so it’s time we all start embracing it.

How will this affect UX designers?

As UX designers, we constantly strive to create intuitive, aesthetic, and user-centric experiences. In our quest to push the boundaries of design, embracing AI technology and AI software opens a world of exciting possibilities.

Imagine having an intelligent design partner who can assist you throughout the creative process. AI technologies, such as machine learning algorithms and natural language processing can provide valuable insights and recommendations. They can help analyse user data, identify patterns, and make informed design decisions. By embracing AI as a collaborative design partner, UX designers can save time, gain fresh perspectives, and explore innovative solutions.

UX research

Traditional UX research and testing methods can be time-consuming and resource intensive. However, AI software can automate and streamline parts of this process, allowing designers to gather insights more efficiently. AI-powered analytics tools can analyse user behaviour, heatmaps, and conversion funnels, providing valuable data-driven insights. Automated user testing platforms, enhanced by AI algorithms, can help identify usability issues and generate actionable recommendations. By embracing AI, UX designers can accelerate their research and testing efforts, ultimately leading to better-informed design decisions.


It doesn’t stop there. AI should be shaping how we design as well. It has the potential to greatly enhance the accessibility and inclusivity of digital experiences. For example, through natural language processing, voice user interfaces (VUIs) can be developed, enabling individuals with visual impairments or motor disabilities to interact more easily with digital interfaces. Additionally, AI-powered tools can facilitate real-time captioning, language translation, and image recognition, thereby ensuring that content is accessible to a broader audience. By embracing AI, UX designers have the opportunity to actively contribute to the creation of a more inclusive digital world.


Even beyond creating more accessible design, we can begin to create more personalised experiences for all users. By utilising AI algorithms and user data, UX designers can create tailored experiences that adapt to individual user preferences, behaviours, and needs. AI-driven recommendation systems can suggest relevant content, products, or services, making the user journey more personalised and engaging. Ultimately, that will foster stronger connections and boost brand loyalty.

As UX designers, we strive to create only the best user experiences. So why not replicate that in how we approach our work? We should embrace these technologies and use them to elevate our work and the decisions we make. Plus, we should embed them into our designs to create innovative and cutting-edge user experiences. There really is no limit to what we can achieve with the help of AI – don’t let fear or uncertainty get in your way.

Want to see how AI can take your user experience to the next level? Talk to our UX team at