Creating recognisable assets that link to your brand make you more appealing to those browsing for a specific product or service. Expanding that recognition can come in the form of the traditional TV and print adverts, paid partnerships with the appropriate influencers to increase the consumer base, social media campaigns and more. To find out more about how you can use creative communications campaigns to increase your brand awareness, check out our blog on how to create a brand awareness campaign here.
Whatever format you choose; film and video, digital marketing or any other medium, the more recognisable your brand becomes, the more likely consumers are going to subconsciously pick you rather than competitors, associate your brand with similar offerings and products, (i.e., referring to tissues as Kleenex), and recommend your products to others.
From this growth of recognition, you may find that you can reduce your spending on campaigns and other means of increasing brand awareness without causing detriment to the growth of your consumer base. Instead, you can rely on the factors that do well in your campaigns, (those loveable meerkats for example), and focus on progressing your brand and its offerings rather than building it.
Make sure your event is on brand and actually reflects your company, offers delegates an exciting experience and makes the most out of the power of social media with photo and hashtag opportunities.
Ultimately, brand awareness is about creating trust between the brand and the consumer, while shaping the way that you are remembered as a brand. The consumer must trust that both your company and what you’re offering them is the obvious and most beneficial choice in comparison to your competitors. This positive recognition goes a long way, and creates a loyal consumer base that will continue to interact with your brand due to the confidence that you instil from being seen as a credible and consistent option.