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Did brand purpose test positive during the pandemic?
Brands are cultivating deeper psychological loyalty that goes beyond momentary rewards and repeated purchases. Read more to find out how brands have upheld their purpose during the crisis.
Top Tips for Overcoming the Challenges of the New Virtual PA Role
The role of the personal assistant or executive assistant is as varied as it is nuanced, here we explore some of the challenges of the new virtual role and how to apply these learnings to the new normal, as workforces head back into offices.
Positivity in Times of Crisis
Shining a light on all the positivity that's prevailing from every corner of our communications industry, while embracing positivity and spreading love.
Virtually Challenged: Things we’re learning from the Coronavirus crisis
Whilst we work from home, embracing innovation and using virtual solutions is more important now than ever.
How to Create a Business Culture Strategy
How can long-term strategies of vision and the businesses culture affect the bottom line and most importantly, your team
The Importance of CSR and Why a Company Should Embrace it
Implementing a solid Corporate Social Responsibility strategy in your business is not only a moral obligation but a key factor in employee and customer engagement levels.
Apprenticeship vs University
Taking a look at why people should consider apprenticeships over the university route and how employers can benefit from taking on apprentices
The Decade that Never was: ‘Generation Selfie’
Looking back at the impact of the past decade on popular culture and the arts - film, fashion, music.
Recruitment in the Creative Industry- Overcoming the Challenges
Recruitment within such a diverse industry as the creative sector can prove to be challenging so employee training and upskilling is paramount.
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