Here we look at the pros and cons of segmenting our audience, weighing up the benefits of more targeted campaigns with additional costs

It’s easy to see how audience segmentation and stereotyping can be linked, but the key difference is this: segmentation relies on data, stereotypes do not.

Over the last few years, we have seen a global loss of trust in institutions, here we explore how the crisis has impacted communication and trust in comms.

Brands are cultivating deeper psychological loyalty that goes beyond momentary rewards and repeated purchases. Read more to find out how brands have upheld their purpose during the crisis.

The role of the personal assistant or executive assistant is as varied as it is nuanced, here we explore some of the challenges of the new virtual role and how to apply these learnings to the new normal, as workforces head back into offices.

Shining a light on all the positivity that's prevailing from every corner of our communications industry, while embracing positivity and spreading love.

Whilst we work from home, embracing innovation and using virtual solutions is more important now than ever.

How can long-term strategies of vision and the businesses culture affect the bottom line and most importantly, your team