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What do we mean by audience segmentation?
Audience segmentation is the process of breaking a large audience into smaller, more focused groups to enable you to better target your comms campaigns.
Should we be segmenting our audiences?
Here we look at the pros and cons of segmenting our audience, weighing up the benefits of more targeted campaigns with additional costs
What’s the difference between audience segmentation and stereotyping?
It’s easy to see how audience segmentation and stereotyping can be linked, but the key difference is this: segmentation relies on data, stereotypes do not.
Trust in communications: the impact of crisis on the approach to communications and audience belief
Over the last few years, we have seen a global loss of trust in institutions, here we explore how the crisis has impacted communication and trust in comms.
Did brand purpose test positive during the pandemic?
Brands are cultivating deeper psychological loyalty that goes beyond momentary rewards and repeated purchases. Read more to find out how brands have upheld their purpose during the crisis.
Top Tips for Overcoming the Challenges of the New Virtual PA Role
The role of the personal assistant or executive assistant is as varied as it is nuanced, here we explore some of the challenges of the new virtual role and how to apply these learnings to the new normal, as workforces head back into offices.
Positivity in Times of Crisis
Shining a light on all the positivity that's prevailing from every corner of our communications industry, while embracing positivity and spreading love.
Virtually Challenged: Things we’re learning from the Coronavirus crisis
Whilst we work from home, embracing innovation and using virtual solutions is more important now than ever.
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