--- title: "The European Accessibility Act: What Marketers need to know & do now" description: Prepare for the European Accessibility Act. Learn how to audit your site, meet WCAG 2.2 standards, and ensure digital accessibility compliance by 2025. image: https://www.drpgroup.com/hubfs/Blogs%20and%20News%20%282025%29/Blog%20Images/The%20European%20Accessibility%20Act%202025%20Blog%20Post.jpg --- [![DRPG logo](https://www.drpgroup.com/hubfs/Marketing%20(2025)/DRPG%2045th%20Anniversary/DRPG%2045th%20White%20-%20No%20Text.png) ](https://www.drpgroup.com/?hsLang=en) Press Enter or Space to expand, Escape to close - Our Brands - [DRPG Design](https://www.drpgroup.com/drpgdesign) - [DRPG Film](https://www.drpgroup.com/drpgfilm) - [DRPG Experience](https://www.drpgroup.com/drpgexperiential) - [DRPG Digital](https://www.drpgroup.com/drpgdigital) - [TSEC](https://wearetsec.com/) - [OWB](https://www.owb.uk.com/) - [Penguins](https://www.penguins.co.uk/) - [A-Vision](https://www.a-visionuk.com/) - [Firehouse](https://www.firehouse.co.uk/) - [Liquona](https://liquona.com/) - [RP Next](https://www.rpnext.de/) - [Our Work](https://www.drpgroup.com/en/our-work) - About Us - [About Us](https://www.drpgroup.com/en/about-us) - [Community and Sustainability](https://www.drpgroup.com/en/about-us/community-sustainability-b-corp) - [Meet the Leadership Team](https://www.drpgroup.com/en/about-us/meet-the-leadership-team) - [Innovation](https://www.drpgroup.com/en/innovation) - [News/Blogs](https://www.drpgroup.com/en/news-blog) - [Contact](https://www.drpgroup.com/en/contact) ### This page is in English. Press enter to switch language.EN ![](https://www.drpgroup.com/hubfs/down-chevron.svg) - Our Brands - [DRPG Design](https://www.drpgroup.com/drpgdesign) - [DRPG Film](https://www.drpgroup.com/drpgfilm) - [DRPG Experience](https://www.drpgroup.com/drpgexperiential) - [DRPG Digital](https://www.drpgroup.com/drpgdigital) - [TSEC](https://wearetsec.com/) - [OWB](https://www.owb.uk.com/) - [Penguins](https://www.penguins.co.uk/) - [A-Vision](https://www.a-visionuk.com/) - [Firehouse](https://www.firehouse.co.uk/) - [Liquona](https://liquona.com/) - [RP Next](https://www.rpnext.de/) - [Our Work](https://www.drpgroup.com/en/our-work) - About Us - [About Us](https://www.drpgroup.com/en/about-us) - [Community and Sustainability](https://www.drpgroup.com/en/about-us/community-sustainability-b-corp) - [Meet the Leadership Team](https://www.drpgroup.com/en/about-us/meet-the-leadership-team) - [Innovation](https://www.drpgroup.com/en/innovation) - [News/Blogs](https://www.drpgroup.com/en/news-blog) - [Contact](https://www.drpgroup.com/en/contact) Let's talk [![DRPG LinkedIn icon](https://www.drpgroup.com/hubfs/Icons/LinkedIn-circle.png) ](https://www.linkedin.com/company/drpgroup) [![DRPG Instagram icon](https://www.drpgroup.com/hubfs/Icons/Instagram-circle.png) ](https://www.instagram.com/drpgteam) [![DRPG email icon](https://www.drpgroup.com/hubfs/Icons/Contact-circle.png) ](https://www.drpgroup.com/en/contact?hsLang=en) Let's talk [![DRPG LinkedIn icon](https://www.drpgroup.com/hubfs/Icons/LinkedIn-circle.png) ](https://www.linkedin.com/company/drpgroup) [![DRPG Instagram icon](https://www.drpgroup.com/hubfs/Icons/Instagram-circle.png) ](https://www.instagram.com/drpgteam) [![DRPG email icon](https://www.drpgroup.com/hubfs/Icons/Contact-circle.png) ](https://www.drpgroup.com/en/contact?hsLang=en) ![Back to top arrow icon](https://www.drpgroup.com/hubfs/dark-arrow.png) ![](https://www.drpgroup.com/hubfs/Blogs%20and%20News%20%282025%29/Blog%20Images/The%20European%20Accessibility%20Act%202025%20Blog%20Post.jpg) [![](https://23264179.fs1.hubspotusercontent-na1.net/hubfs/23264179/link_arrow.png) Back ](https://www.drpgroup.com/en/news-blog?hsLang=en) # The European Accessibility Act: What Marketers need to know & do now ![](https://www.drpgroup.com/hubfs/%5BDRPG%20Digital%5D%20Website/Team%20Images/Chris%20Hall%20%5BDRPG%20Digital%5D%20Headshot%20-%20Blog%20Author.jpeg) Written by Chris Hall 30 April 2025 Digital Your website could soon be breaking the law - and losing customers - without you even realising it.  The European Accessibility Act (EAA) comes into force on June 28, 2025, and it’s a call to action for marketers to make their digital experiences accessible, inclusive, and future-proof. If your website, app, or digital platform isn’t accessible to everyone, including people with disabilities, you risk not only legal penalties but also damaging your brand reputation, alienating customers, and missing out on a massive market opportunity.  Even if your organisation is based in the UK, the EAA applies if you offer services to EU citizens. And with similar legislation likely on the horizon for the UK, now is the time to take action.   ✅ Your Step-by-Step Accessibility Action Plan  You don’t need to become a technical expert overnight, but you do need to know where your brand stands and what steps to take next.   We’ve created a simple step-by-step guide to help you lead the charge:   *Educate Your Team * Get clear on what the EAA and WCAG 2.2 guidelines require. This isn’t just a dev issue, it affects UX, content, SEO, campaign design, and your brand experience. *Audit Your Digital Estate * What accessibility features are already in place? Where are the gaps? We recommend a thorough audit of:  - Websites and mobile platforms  - PDFs and digital documents  - Marketing emails  - Navigation and interactive elements  🎯[*We can support you with a full audit -manual and automated - and create a clear plan for getting you where you need to be. *](https://www.drpgroup.com/drpgdigital/contact?hsLang=en) *Know the WCAG Levels * There are three recognised levels of accessibility:  - Level A – Basic, must-have  - Level AA – Recommended industry standard (your realistic target)  - Level AAA – Most inclusive, but harder to achieve Level AA should be your minimum goal. It strikes the best balance between compliance, brand flexibility, and real-world implementation. [We wrote a post on how to understand the WCAG, which you can read here](https://www.drpgroup.com/en/blog/what-is-wcag-2.2?hsLang=en).  🎯 [*Not sure where you stand? We can benchmark your current site against WCAG 2.2 and build a practical roadmap to get you where you need to be. *](https://www.drpgroup.com/drpgdigital/contact?hsLang=en) *Nominate Accessibility Champions * Assign internal team members to be your go-to people for accessibility. These champions can lead thinking from campaign briefs to content creation and design decisions.  *Embed Accessibility in Every Brief * Start treating accessibility as a core requirement and not a technical add-on. It should be as integral to your work as tone of voice or brand colours.  *Audit Your Visuals and Content Design * Accessibility isn’t just about code, it’s about how your brand looks and communicates. You need to audit your digital footprint to make sure the below elements are covered:  - Colour contrast (minimum 4.5:1 recommended for text)  - Font readability and sizing  Alt text and image descriptions  - Button clarity and tap targets  - Accessible email templates compatible with screen readers  - Video content (captions, transcripts, audio descriptions)  - Keyboard only user interactions Making your visual content accessible improves user experience for everyone, and protects your brand reputation.  *Conduct Regular Testing and Ongoing Improvements * Accessibility isn’t a one-and-done task. As your site, campaigns, and tools evolve, you need to do regular tests and manual testing is crucial. Automated tools won’t catch everything, especially when it comes to things like contrast, keyboard navigation, and screen reader compatibility.  Why It Matters to You  This isn’t just about ticking boxes. It’s about creating digital experiences that reflect the values your brand stands for: inclusive, forward-thinking, and customer-first.  Here’s what better accessibility brings:  - A more accessible site = better usability for all users  - It boosts SEO, engagement, and conversion rates  - It strengthens your brand’s reputation as inclusive and responsible  - You avoid the financial and reputational risks of non-compliance  🚀 Ready to Take the Lead?  Accessibility is no longer optional, it’s a brand imperative. Let’s work together to make your marketing more inclusive, your website more effective, and your brand ready for whatever comes next.  [Talk to our digital team today](https://www.drpgroup.com/drpgdigital/contact?hsLang=en) - we’ll be your expert partner to help your digital footprint pass the EAA with flying colours. Who wrote this blog? Chris Hall is the Head of Digital Client Services at [DRPG Digital](https://www.drpgroup.com/drpgdigital?hsLang=en). He partners with clients to deliver powerful, user-centric digital solutions that drive engagement and performance. With a passion for accessible design, digital strategy, and future-proofing brand experiences, Chris helps clients navigate evolving digital standards, including the upcoming European Accessibility Act, with clarity and confidence. ### Your next read [ View all ![](https://23264179.fs1.hubspotusercontent-na1.net/hubfs/23264179/link_arrow.png) ](https://www.drpgroup.com/en/news-blog?hsLang=en) [![](https://www.drpgroup.com/hubfs/pexels-bhabin-tamang-169332034-14676984.jpg) ### Seven ways to make your event work for an international audience ](https://www.drpgroup.com/en/news-blog/seven-ways-to-make-your-event-work-for-an-international-audience?hsLang=en) [![](https://www.drpgroup.com/hubfs/Blogs%20and%20News%20(2025)/Blog%20Images/Virtual%20Events%20%26%20Broadcasts%20-%20DRPG%20May%202026.jpg) ### Why broadcasting is back on the agenda for events in 2026 ](https://www.drpgroup.com/en/news-blog/why-broadcasting-is-back-on-the-agenda-for-events-in-2026?hsLang=en) [![](https://www.drpgroup.com/hubfs/High%20Res%20-%20shutterstock_2691825805.jpg) ### Video Killed The Radio Star: MTV’s Lasting Influence on Visual Culture ](https://www.drpgroup.com/en/news-blog/video-killed-the-radio-star-mtvs-lasting-influence-on-visual-culture?hsLang=en) ##### [Part of DRPGroup](https://www.drpgroup.com/?hsLang=en) ##### DRPG BRANDS [DRPG Creative Design Agency ](https://www.drpgroup.com/drpgdesign?hsLang=en) [DRPG Creative Digital Agency ](https://www.drpgroup.com/drpgdigital?hsLang=en) [DRPG Creative Film Agency](https://www.drpgroup.com/drpgfilm?hsLang=en) [DRPG Creative Experience Agency](https://www.drpgroup.com/drpgexperiential?hsLang=en) [TSEC](https://wearetsec.com/) [Penguins](https://www.penguins.co.uk/?hsLang=en) [OWB Creative](https://www.owb.uk.com/) [A-Vision](https://www.a-visionuk.com/) [Firehouse](https://www.firehouse.co.uk/) [Grosvenor Film](https://www.drpgroup.com/?hsLang=en) [Liquona](https://liquona.com/) [RPNext](https://www.rpnext.de/) ##### POPULAR LINKS [Careers](https://drpg.teamtailor.com/) [Terms and Conditions](https://www.drpgroup.com/hubfs/Policies%20(2025)/Terms%20and%20Conditions%20(2026)/DRPG%20Client%20Terms%20and%20Conditions%20080626.1%20Final%20-%20June%202026.pdf?hsLang=en) [Cookies](https://www.drpgroup.com/en/cookies?hsLang=en) [Privacy Policy ](https://www.drpgroup.com/en/privacy?hsLang=en) [Policies](https://www.drpgroup.com/en/drpg-policies?hsLang=en) [Sustainability Policies](https://www.drpgroup.com/en/drpg-sustainability-policies?hsLang=en) [LOOK AT OUR CAREER VACANCIES](https://drpg.teamtailor.com/) ![drpg logo](https://www.drpgroup.com/hubfs/raw_assets/public/Global%20Subsites/Images/drpg-logo-white.png) ![Certified B logo](https://www.drpgroup.com/hubfs/raw_assets/public/Global%20Subsites/Images/B-Corp-Logo-white-v2.png) © 2026 DRPG. 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