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What do we mean by audience segmentation?
Audience segmentation is the process of breaking a large audience into smaller, more focused groups to enable you to better target your comms campaigns.
Should we be segmenting our audiences?
Here we look at the pros and cons of segmenting our audience, weighing up the benefits of more targeted campaigns with additional costs
What’s the difference between audience segmentation and stereotyping?
It’s easy to see how audience segmentation and stereotyping can be linked, but the key difference is this: segmentation relies on data, stereotypes do not.
How to choose the best digital marketing channels for brand awareness
This blog explains the importance of implementing multiple digital marketing channels, in tandem to achieve brand awareness.
9 digital marketing channels for brand awareness
This blog talks about 9 digital marketing channels that will increase your brand awareness. It's important that you use multiple digital marketing channels to the best results from your brand awareness campaign.
How to increase brand awareness by thinking outside the box
Discover more about how to increase brand awareness through these successful campaigns that think outside the box
How to measure a brand awareness campaign
Every campaign needs to be measured to help prove and improve success. Here are some top tips to help you measure your brand awareness campaign effectively
The power of film and video in your brand awareness campaign
Film, video and motion graphics are powerful tools in your brand awareness arsenal. The power of video to elicit brand loyalty should not be underestimated
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