Redrow has a proven track record for constructing award-winning homes, renowned for their luxury.
DRPG has been working with Redrow for a number of years, supporting their strategy to create a better way for people to live. We’ve helped realise their ambitions by creating and delivering its marketing and communications, social media, digital assets and large-scale activations.
DRPG previously produced an informative documentary film as part of their campaign “The Art of Living”. In a bold new move to support the brand’s premium positioning, we produced and supported the launch of a new, national TV advert. Titled “They Say…”, the advert aired across on-demand TV platforms alongside YouTube TrueView.
Production took two months of preparation from casting, art and design to working on the creative execution and the finer details such as wardrobe. Our team worked collaboratively with Redrow to deliver the overarching message, as well as consider other key areas for the film such as character, brand, space and the emotional connection.
Click here to watch the TV advert
Click here to watch the behind the scenes video