EE Home Broadband Go Larger AR Display

EE is the largest mobile network operator in the UK and was the first to pioneer the UK's superfast 4G mobile service. Its coverage is incredible, reaching 99% of the UK population. EE wanted to celebrate that fact as it launched a brand-new suite of Home Broadband products. It needed to educate its advisors and equip them with all the knowledge they needed to promote the range, and we were the people to make it happen.

The campaign went on the road, visiting nine EE locations over the course of four weeks. And everywhere it went, it received rave reviews. EE were extremely pleased with the engagement and impact of the campaign, so it was rolled out to a further 8,000 employees in local stores and partner sites. They received mini pop-up kits of the experience that could be used with their phones once the app had been downloaded. All of it was possible because of our linked-up approach to every campaign – we managed the road show, built the sets, developed the AR experience, created the app, wrote all the words and designed every last graphic. It couldn’t have looked, and worked, better.