Triumph is a huge motorcycle manufacturer, and the largest UK-owned operation out there. It actually sells in excess of 60,000 motorcycles annually, so it’s no surprise that new product launches are a big deal. The launch of the Triumph Trident 660 was to be no different, and, as part of a long-standing partnership, it was up to us to make it an event to remember.
The bike itself introduces an exciting new dimension of fun, performance and style to Triumph’s motorcycle line-up. We needed to reflect that, even amid the challenges posed by Covid-19 restrictions. We got our expert comms, design and video teams together and came up with a fantastic solution – a high energy broadcast with real punch and plenty of unforgettable moments.
Broadcast from our studios to the rest of the world, viewers watched as the bike explored all over the world, then rode right out of the screen and into our fully designed set. You had to see it to believe it! Following up that incredible scene, host and presenter Jamie Roche gave a snapshot of more to come, then began the first of several interviews with Triumph higher-ups (complete with stunning shots of the bikes on display in our studio).
We had to end with a bang too. James Bond stunt coordinator, Lee Morrison, took care of that. Riding into the studio on the bike and giving his thoughts on the mighty Trident 660, it was a real treat for an incredibly passionate audience before the launch closed with a VT segment of the bike in action. Over 110,000 people tuned in to watch live – giving Triumph its highest ever number of concurrent viewers on its YouTube channel and biggest volume of website traffic on a single day, ever. Result!