Open GI is an established business with more than a decade in the marketplace, but the brand was beginning to show its age when it arrived on our doorstep. After a thorough brand audit by our Research & Insights team, we set out to create a refreshed identity in line with the new creative strategy. 

Our designers identified Open GI's unique attributes – a welcoming feel, a human-centric approach, dynamic energy – and pulled them into a single look and feel. The transformation went from top to bottom, including everything from a lively new colour palette to resource assets like icons and illustrations, and a revamped logo. Our comprehensive guides ensured the new brand would last, setting up Open GI for continued success.