Avaya Journeys

Avaya, an American tech company that provides cloud communications and workstream collaboration services across the globe, hosts a powerhouse event every year. Avaya Journeys is the brand’s way of reaching its customers and colleagues in one place, and it always takes place in the US. 

This year, though, the brand wanted to make waves across the pond with a show-stopping event in London too. Facing a backdrop of organisational shifts and leadership changes, the pressure was on to communicate a clear message: Avaya is back and more trustworthy than ever.

Our task? To craft an event that not only captured attention but instilled fresh confidence in Avaya's brand. From brainstorming event names to packaging content, organising catering and orchestrating every logistical detail, we were embedded in the process from start to finish.

Collaboration was key. Our Live, Technical and A-Vision teams seamlessly merged with Avaya's, tackling everything from venue logistics to video production. And venue was vital on this one. We chose Frameless, a 360-projection art gallery as our creative playground, and it set the whole endeavour up for success.

The venue itself became a canvas for innovation, allowing us to transform spaces into immersive experiences that wowed every visitor. With tailored video content designed to align with Avaya's message, we transformed the venue into a mesmerising landscape. There was an ethereal snow scene, rainforest and even a shark tank, all designed to support keynote speakers. Plus, we took our opening video to a whole new level with 360 projection.

We had one aim and, not to blow our own trumpets, we achieved it. Attendees left with a resounding affirmation: "Avaya is back." Customers praised not only the venue and content but also the overarching message conveyed by the event. In the end, our collaboration with Avaya didn't just deliver a wow factor – it reaffirmed the brand’s position as a leader in its industry.

With 282 attendees on Customer Day, comprising 72% Tier 1 or Tier 2 customers, and the presence of 14 sponsors contributing a significant monetary amount to the expo galleries, the event showcased substantial engagement with partners and key clientele. Additionally, the event's activities translated into tangible results, converting a large amount of sales.

Social media metrics further underscored its impact, with 48 posts generating 20,500 impressions and 1,890 engagements, alongside a significant 548,000 impressions across platforms. The media outreach, including 3 press releases, 2 media interviews, and a reach of 1.1 million, further solidified the event's success.