Birmingham 2022 Commonwealth Games Volunteer Orientation Broadcast

The Birmingham 2022 Commonwealth Games (CWG) really was the event of a lifetime. The Games saw 72 nations arrive in Birmingham for a packed schedule of world-class sport and we were beyond proud to act as Official Promotional Events Services Provider. As part of our role, we were tasked with creating, organising and hosting the Birmingham 2022 Orientation Training Event for all the volunteers making the Games possible. 

The event needed to inform, inspire and engage all attendees, building buzz for the Games and celebrating all the wonderful volunteers. Plus, we got to reveal the official uniform to the Commonwealth Collective – a nail-biting, and incredibly exciting, moment! 

There was a lot to this event, so we pulled on expertise from across our Events, Creative, Design, Video and Motion Graphics teams to make it happen, and land with a real bang. We took to our fantastic Studio 212 venue and built a custom, sustainable set that met all CWG guidelines, then invited in some extraordinary presenters. To find out more about our Studio 212 venue and how it can help transform your event, click here.

Athlete Colin Jackson, British track cyclist Sir Chris Hoy, British swimmer Ellie Simmonds, BBC television presenter Karthi Gnanasegaram and BBC journalist Rebecca Wood hosted in the style of a Saturday-night television programme. Volunteers were free to watch from their sofas, as the event was primarily delivered as a high-quality broadcast, with a fully functioning streaming portal where users could engage with presenters throughout the broadcast. And boy, did they engage! 

The event was a big celebration of everyone who had been selected to join the Commonwealth Collective – the Games wouldn’t have been possible without them. To make sure that excitement was felt both in the room and through the broadcast, we gave the big reveal of the uniform our audience would be wearing in Birmingham its own moment. Real volunteers stepped up to show off their Games uniforms (carefully choreographed by us, of course) and we shared a dynamic video to reveal where the design had sprung from. 

We got some incredible feedback and everyone who attended the event has felt overwhelmingly positive about it. It centred volunteers, celebrated their achievements and teased even more excitement to come on the road to the Games. We achieved all that through close collaboration with our client, and by taking the opportunity to show off our creative capability at every touchpoint. In the end, we created something truly unforgettable.