Triumph Motorcycles Ltd is the largest UK-owned motorcycle manufacturer, and a client we’ve worked with for a number of years. Back in 2020, Triumph were set to launch their all-new Tiger 900 model and knew we were the people to help them do it in real style.
But there was more. Triumph had just partnered with James Bond ahead of the 25th official James Bond film ‘No Time to Die’ in which the Tiger 900 featured. The brand wanted to show that off and it wanted more than just a live event too. Triumph needed to showcase the bike to press, and generate high quality video that could be used right the way up to the release of the Bond film months later. That required big picture thinking, and a keen eye for detail.
This was a big moment for Triumph, so we decided to bring a live audience of 150 global press and invited guests right into the heart of the business at their HQ in Hinckley. There, guests were wowed with an incredible stunt where the James Bond team jumped the bike over the Jaguar Land Rover Defender which also features in the film. Then, they were free to get up close and personal with the bike while enjoying endless entertainment.
It's not just the live guests that were left in awe of the Tiger 900. From footage gathered on the day, we produced several dynamic videos for Triumph to share across social media and beyond. In the UK alone, the teaser video campaign reached upwards of 10 million viewers – all got a great view of the brand-new Tiger 900.