Ferrari Goodwood Festival of Speed

A highlight on the motorsports calendar, the Goodwood Festival of Speed was the perfect opportunity for Ferrari to collaborate with DRPG to showcase their brand, and increase visibility to a global audience.

Influencers, press, owners and prospective owners are all part of the Goodwood audience and Ferrari wanted to use this opportunity to support the newly launched Ferrari Roma Spider. The event would also give people the opportunity to test ride the 296 GTB, Roma and SF90.  

Exuding luxury and Italian style, our creation had to realise the very essence of this iconic brand. For the first time in Ferrari’s history of their presence at Goodwood, we introduced them to a double-decker hospitality pavilion trackside, complete with garden. This allowed guests to experience the best view of the hill climb on the entire estate, as they mingled on the terrace. Guests could also experience world-class hospitality in the sleek internal lounges and dining areas.

The weekend saw over 300 test drives and the inclusion of many Ferraris featuring in the hill climb.