BT Live International Event

BT is a big business, so its ask of us was a biggie too. It wanted to ignite the spirits of a mammoth 25,000 colleagues worldwide over just three days. The team at the top had a new corporate strategy to share and it needed to hit everyone at BT with the same impact, at the same time. A knockout event is what the brand needed, so we set about delivering one.

Who better to start the show than CEO Bas Burger? Our plan started with a 30-minute broadcast from the man himself, then flowed into a captivating film, ‘A World Made Better on BT’ to set the tone for the days to come. And, yes, we created that film in-house too. Find out more about the film here.

From there, we challenged BT colleagues to learn something new, and curated an on-demand learning platform featuring over 140 pieces of educational content for that very purpose. Day three tied it all up, with a 75-minute live broadcast and four breakout sessions. Plus, we even bagged BT a World Record for the largest virtual wellbeing lesson. 

It’ll come as no surprise that we didn’t get all 25,000 colleagues together in one room, but they weren’t all sat at home either. We managed teams in four live broadcast locations, including London, Snow Hill, Madrid, and Gurugram. Then we coordinated 67 live lounge locations across 17 different time zones, all streaming the primary show hosted at BT's head office in London. With the help of T-shirts, printed backdrops, and over 19,000 pieces of branded merchandise heading off across the globe, everyone felt like one team, together at one event. 

Long story short, it was a huge success and we bagged plenty of positive feedback from BT. Not only was the turnout impressive, but attendees were super engaged and eager to learn, and they came out the other side with a new commitment to BT’s strategic vision.