Nationwide Building Society is a British mutual financial institution, the seventh largest cooperative financial institution and the largest building society in the world with over 15 million members.
The brief
Nationwide wanted to educate all employees about all the products and services within their retail offering.
The solution
We did a survey that suggested traditional communication through internal channels were not resonating with the end users. An exhibition would have been an effective way for employees to engage with the products but, taking all employees out of the office would grind operations to a halt. A touring roadshow exhibition would have been too costly. We set up an internal virtual exhibition to allow employees to engage with the content in a realistic event environment, and in their own time. Users were able to interact with gamified content, watch videos, and communicate with key stakeholders that manned the stands at set points throughout the year.
The results
The platform flourished for two years, continually being updated with content. Due to its impressive success and impact, the same format was rolled-out to the new Nationwide intranet.
