Social media campaign - Construction

Oakwrights creates bespoke sustainable buildings, including garages, garden rooms, conservatories and entire houses, delivering customised solutions that blend into a wide variety of homes and landscapes.

After we delivered a highly successful rebranding project, Oakwrights engaged with us again to build a comprehensive online strategy, with the end goal of gaining more business from its digital channels. Oakwrights asked for a range of social media, AdWords and PPC campaigns that would deliver an increase in traffic to its website and a higher number of online interactions from existing and potential online customers, such as digital brochure downloads and more likes and shares on social media.

Our journey with Oakwrights began with a comprehensive research and insights programme, designed to highlight Oakwrights’ current online offering and areas that required attention. Using Brandwatch surveys and our own mystery customer enquiries, we found that the digital journey required more touchpoints. Using these findings, we designed a strategy that would give potential Oakwrights’ customers more opportunities to interact, including targeted social media campaigns with engaging stories and personalised experiences at the heart of each. Alongside the social media campaigns, we also set up paid search campaigns to drive traffic to both the Oakwrights website and its social media channels. All results have been delivered in an easy-to-manage format since day one, giving Oakwrights complete visibility of its social media growth and monthly financial returns from online activity.