Research and insights - Manufacturing

The results

Mecc Alte came away from our research and insights project with a critical outcome; overall perception varied greatly between nations and those nations had very different needs and qualities when it came to brand importance.

For example, in the Indian market, we found print media and traditional advertising was still way more effective than marketing to a digital audience, so we were able to show Mecc Alte that their digital-focused approach in this territory perhaps needed more attention. This kind of finding differed between the territories that we researched, so we were able to provide Mecc Alte with supporting information that enabled them to analyse their global marketing approach.

This, along with tactical strategies that we provided, gave Mecc Alte the geographical knowledge and solutions to develop individual strategies in order to grow.

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