Recruitment marketing - Engineering
Rexroth specialises in engineering, industrial equipment and services, focusing on delivering ‘Industry 2.0’. It employs a diverse range of specialists that help it to deliver cutting-edge industrial technologies globally.
As it continued to grow and diversify its service offering, Rexroth found that it was struggling to recruit highly specialised tech engineers, developers, programmers and software experts. This was due to a mixture of low visibility and market competition, with household names and major industry players having their pick of the talent pool thanks to their marketing and reputation. Rexroth approached us to improve its value proposition and give external applicants a better introduction to the organisation on first look.
We began by assessing Rexroth’s current recruitment marketing strategy and analysing how it differed to the competitors in the market who were finding it slightly easier to employ the right people. We found that Rexroth’s external offering to new applicants was lacking the ‘wow factor’ for highly skilled technology workers, so we suggested a rebrand that would both attract the right people and improve the overall employment journey. As well as assessing the look and feel of Rexroth for external applicants, we also created print media, videos, a social media campaign and a new tone of voice to be used when communicating with candidates. This included a ‘choose your own outcome’ video, similar to the ‘choose your own adventure’ books, where potential candidates could select possible career paths and learn more about Rexroth as a business.
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