Jaguar Land Rover is a British multinational automotive company which is responsible for the design, development, manufacture and sale of vehicles bearing the Jaguar and Land Rover marques.
JLR regularly conduct employee pulse satisfaction surveys to take a ‘temperature check’ of its employees and the business. Feedback showed that certain areas of the business were suffering from a feeling of detachment and disengagement, highlighting the need for a dedicated channel that offered employees who were not plugged in to the system a platform for sharing and communicating. JLR already held a number of siloed channels, but these were found to be inconvenient, with low levels of employee engagement. JLR needed to turn this around and were looking for a solution that was a convenient hub for company-wide JLR news, offers, helpful links and useful information. It had to be easily accessible to updates and headlines, but also tailored to users based on their location.
Taking into consideration the necessary channels required to meet the needs of the workforce group, how they consume and access information, a new 'Your JLR' app was proposed as the ideal solution. It allowed users to access news and updates as and when they liked, with content personalised and specific to their locations. Its main features included: a convenient hub for JLR content, easy access to offers and discounts, access to company info on-the-go, easy access to internal vacancies, simple navigation to wellbeing sites. The app proved to be more than a channel for communication. The engagement tool kept employees at the forefront of developments at JLR, enriching users with company information on-the-go. Employees also received ‘of the moment’ company notifications, alongside current vacancies, site information and additional employee support.
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