Chivas Brothers wanted to communicate their new strategy across the company. It was first presented for senior management at a leadership team conference, run by DRPG/Penguins at Shoreditch Courthouse Hotel. The Chivas Brothers internal communications team were looking to reach its entire 1,600 colleagues from 39 sites across the UK with a post-event internal engagement plan, giving all employees the opportunity to provide direct feedback and steer the course of the core brand messages.
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