Laing O’Rourke is one of the UK’s most prominent civil engineering firms, involved in a diverse range of projects. The multinational organisation is the UK’s largest privately-owned construction company.
Laing O’Rourke’s internal magazine, Infoworks, was used as a point of news and information for all Laing O’Rourke employees. Circulation was limited and content wasn’t particularly rich or informative, with more employees leaning to digital media over traditional print. Laing O’Rourke wanted to update the Infoworks magazine for the 21st century, with more support from a digital perspective. However, the Infoworks magazine would also need to be externally facing too, with the requirement that the content would be shareable and appealing to a wider audience, including journalists.
Our first task was to update the Infoworks magazine’s design, layout and content, including interviews, articles and news stories that captured the important happenings during the cycle. We also built a custom website that housed some of the magazine content as well as new, rich media to enhance the user journey. This included giving Laing O’Rourke the opportunity to discuss its CSR commitments both internally and externally and tackle issues like mental health and workplace diversity on its new digital platform. As well as creating this new web-based version of the magazine, we also created content that was shared across Laing O’Rourke’s social channels, helping to drive traffic to the website.
The new website gave Laing O’Rourke instant returns in the form of website visits and engagements, with both employees and external stakeholders following links and enjoying podcasts and digital content that simply were not there with a print magazine. Laing O’Rourke plans to build on these successes with additional future content to drive engagement.