Bosch Rexroth is an engineering firm based in Germany. They provide safe, efficient, intelligent and powerful solutions for factory automation, mobile applications, machinery applications and engineering.
Bosch Rexroth wanted to redefine their EVP (employee value proposition) with a view to make Rexroth more attractive to potential candidates and promote the brand internally as a more creative and flexible workplace.
Our work package included a brand new creative that operated in partnership with their newly defined corporate identity: a series of interactive choice-led videos that required the user input before moving to the next scene, a wide range of pop-up stands, pull up banners, large format adverts, magazine spreads and an AR app designed around showcasing roles and responsibility undertaken with Bosch Rexroth in mind. We also recommended the following: A short film to be delivered across social media – to attract a younger demographic A disruptive short time frame campaign aimed at a new and diverse target group Feature articles hosted on the Bosch Rexroth Careers website Before moving into production with this project, a wide range of research took place. This included one-to-one interviews with Bosch Rexroth colleagues all over the world. From these we formed personas around the demographics of people working within Bosch Rexroth and those who would also be attracted to this company.
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