Capita is an international consultancy. From infrastructure to operations, Capita’s diverse range of services and industry expertise makes them one of the most trusted consultancies in the public sector.
Capita were undertaking a rebrand and website update and needed a new way of encouraging their audience to engage with their interactive home page. Capita wanted to drive visits, but also measure who the audience was and where they were coming from.
To help Capita to deliver an interactive starting point for visitors, we came up with the ‘City Built by Capita’. This 3D interactive page featured a cityscape that included buildings and infrastructure that Capita teams are involved in, including hospitals, infrastructure, public transport systems and government buildings. When the audience interacted with each section of the map, they were then given more information on each key business area, helping to encourage prospects to enquire and informing the public about Capita’s capabilities.
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