Worcester Bosch is a UK-based heating and hot water products manufacturer. The company was founded in 1962 by Cecil Duckworth in Worcester and continues to operate locally, with headquarters in Warndon.

Worcester Bosch were looking to develop an augmented reality application to enhance its customers' experience. They wanted to develop a more interactive experience for their retailers to take to market that impresses, is informative and, most importantly, proves a useful tool for its approved installers and customers alike.


We created a unique augmented reality app that superimposed computer-generated images of Worcester Bosch products onto solid environments. Aimed at both an internal and external audience, the app was designed to provide content specific to all their needs.

By selecting a boiler from a catalogue, users were then enabled, by scanning a marker, to access key information and reveal detail from their own boiler model.

By clicking the scale button, a user could view a life-size version and be able to see what the boiler would look like in situ.

The app let customers see a life-size, 3D view of the boilers on any wall, within any space, within their home. And removed the possibility of customers buying a boiler that is too big or too small for their space, or one that doesn't match their tastes and preferences.

This innovative way of showcasing its products has proven to be a huge hit with approved installers (who sell Worcester Bosch boilers) as well as consumers.