Chivas Brothers Animated Presentation

When Chivas Brothers called, we were on the road up to Scotland in no time. The distillery, specialising in Scotch whiskey, has a long history (it’s been around since 1786) and a fantastic reputation, but its Scotch Whiskey Academy training presentation just wasn’t living up to any of that. Our goal? To craft a captivating learning experience that showed Chivas Brothers at its best… and helped sales soar. 

Our team needed to understand the training inside out, so what better way to get started than with firsthand experience of the program? They sat through the existing session, then picked it to pieces. From those pieces, one thing became clear – we needed to modernise the presentation and add a good pour of the Chivas brand.

Scrapbooks became our inspiration. This is a heritage brand with a tactile product, and all of that had been missing from its content. Our idea was to make trainees feel like they were part of that history, like they could feel the paper and wood in Chivas Brothers’ traditional distilleries. The brand let us run free with that idea, and it resulted in some stunning animation.

It’s not just us saying that – the client approved everything superfast and overwhelmed us with enthusiastic feedback. The ultimate validation of our work came in the form of the employees' exams, which our Senior Designer and Lead Animator Sam Chambers took and passed. For Sam's outstanding performance, Chivas Brothers even awarded him a certificate and a 26-year-old bottle of whiskey. We call that a job well done!