One Worcestershire has a single aim; to promote county locally, nationally, and internationally, thereby supporting Worcestershire-based businesses and organisations of all sizes and sectors. It might sound simple, but it means uniting six diverse districts under a single banner that works effectively for each and every one. The brand was looking for a new visual identity that would make it stand out from the crowd and, vitally, please a large and varied set of stakeholders.
We immediately saw the need for a link between all the various groups that make up One Worcestershire and got to work building them into a single brand design. Really, it all began with a brand-new logo that united the six districts and reflected the sense of continuity, progress and development the organisation was keen to see in both its branding and its own work. That’s where our ‘infinite W’ was born. With a point for each district, while remaining a single, distinct item, it perfectly reflects the organisation.
From there, we created a full set of brand design guidelines, including guidance on colour use, imagery and much, much more. We ensured everyone was reflected at every turn and were careful to provide One Worcestershire with a robust templating system and guidelines. Now, anyone in the business can achieve the same sleek finish as our expert designers – we left it all in place and ready to go for them.
Creating a brand design that really works for an organisation with as many facets as One Worcestershire can be tricky. But, guess what? We did it. And we’ve had some incredible feedback from stakeholders across those six districts, all of whom now use the unified brand and sing its praises. Not only has it created something to unite them all, it’s a visual identity that puts the region’s very best foot forward. As we all know, first impressions really do count.