As the UK’s largest privately owned construction company, Laing O’Rourke needs to communicate well with a large and diverse employee population. When it came to us, the business was already doing this through an internal magazine, Infoworks, but knew it was due a refresh. The existing design was far from inspiring and the visuals the business was sharing were doing little to keep its people engaged.
We flipped the whole magazine on its head, stripped it right back to basics and started again. Everything from layout to content to photography style was reworked to better suit the Laing O’Rourke audience, and everything was designed with engagement in mind. That’s what the business most wanted to achieve, so we worked hard to design a magazine that captured attention easily, and didn’t let it go from the front cover to the back.
Bold, bespoke photography brought human stories to the core of the magazine. Beautiful, straightforward layouts made it an easier read than ever, and we designed smart infographics to convey complex information to a varied audience. Creative graphics and feature treatments meant every story felt fresh and exciting, yet the magazine as a whole felt like a distinctly Laing O’Rourke product.
The refreshed Infoworks magazine was received with immense positivity. Employees became more engaged with the content and the Laing O’Rourke team responsible for creating future issues welcomed a wealth of templates to work with. Laing O’Rourke loved it so much, the business took the internal project to external clients and saw new leads spring from client readers. We couldn’t have asked for a better endorsement.