To launch the brand new, highly anticipated Scrambler 1200 model variants, Triumph Motorcycles was after a unique, exciting event.
Held at the ExCel London, 2000 guests made up of the global dealer network, press and plenty of famous faces, such as Tom Hardy and Victoria Pendleton, attended the experiential event and enjoyed lots of exciting activities and jaw-dropping content placed throughout the venue. Triumph experts hosted insightful talks on the characteristics and selling points for both bikes, and rock-indie band the Amazons providing head bopping musical entertainment later on in the evening.
For the main event, attendees looked upon a bespoke track made up of 800-tonne of dirt and gravel. Here, professional riders from across the globe competed in a series of races, leading to a positively thrilling finale! We managed and delivered the full execution of this experience, from the initial creative ideas right through to the positioning of the conference content, show production, speaker management and more.