PICO is all about building connections. The brand is known for VR headsets that are designed to be easy to pick up and play, meaning anyone and everyone can get involved in the worlds this exciting technology opens up before your eyes. The team at PICO were eager to get their products in front of more people. They hoped to give consumers who might never have considered VR or even heard of PICO the chance to dive into the tech and get a real hands-on experience. We came on board to make it happen.
When PICO came to us, the brand already had its activations designed and were all set to launch in Westfield Shopping Centre here in the UK, with further installations planned for Paris and Munich. What it really needed was an experienced team to take care of all the practicalities. Our handy build team created the installations, we got them in place on site, and managed their launch without a hitch. And we did it all to a very tight deadline.
Everything we did was about connection. We made sure PICO was easy to recognise as soon as consumers saw the stands. We made sure anyone and everyone could interact with the headsets, and made the space a fun place to be. Plus, ever practical, we made sure no-one could nick the valuable tech off the stands either! We got some great results and delivered exactly what we set out to. PICO couldn’t have been happier – and the whole team couldn’t congratulate us enough on getting it all done in such a short space of time! We took it all in our stride. Here, anything’s possible.