Nationwide is the world’s largest building society and its run entirely for the benefit of its members. As an organisation that always puts people first, getting out to meet those people is incredibly important. We helped the brand do just that as we got on the road and headed to the Ideal Home Show.
Held at Olympia London, the massive show centres on everything home and lifestyle, so it was the ideal place for Nationwide connect with new members. After all, mortgages and home improvement loans are often needed to create the space of our dreams. With that in mind, Nationwide chose to sponsor several spaces and create their own immersive exhibit.
To highlight the brand’s connection with the concept of home, we designed and built an impressive house-shaped exhibition stand. Not only did this grab attention, it naturally invited visitors inside to engage with the Nationwide team and a few clever activations. Live poetry (yes, you read that right) was the most popular by far. Playing on Nationwide’s viral ads, visitors could have a personalised poem composed and written down to take away. We’d say that’s a pretty unique bit of swag!