Ducati were ready to rev it up for the launch of the remarkable Diavel 4 motorbike.
The event had to captivate a global audience and radiate the cool and urban aesthetics of the bike and brand. So where better to hold such a cool event than at the iconic Gherkin building? We took the event to the 42nd floor, making this the first time a motorbike launch has taken place on top of the building (which wasn’t the easiest task considering the elevator stopped a few floors down).
The place was packed with 160+ star-studded VIPs like DJ Supreme, Carl Foggarty and Richard Hammond, plus iconic influencers and global press, all itching to see the new model.
Working with Ducati, our Creative team got their heads together to drive that cool, urban theme through the design and aesthetics of the set, while our technical crew organised the installation, ensuring you knew this was an iconic Ducati event from the moment you stepped into the space.
The event started with a fabulous cocktail reception in partnership with the infamous Italian drinks brand, Amaro Montenegro, who created a scrumptious Diavel Negroni exclusively for the occasion. With drinks in hand, product presentations and an inspiring speech from the UK Managing Director got underway.
Further adding to the theme, a graphic designer from Ducati drew a live sketch of the bike that really went that step further to elevate the delegate experience, and a DJ set got the party started and ended the evening on a high.
As well as event logistics, technical and creative, we also utilised our in-house photography and video services with stunning live snaps and a 15-second edited video on the night, along with a 90-second highlights video of the event created in post-production for Ducati to use.
It was a pretty cool event, and one that won’t be forgotten for a long time. Just like the Diavel 4.