As the official timekeeper of the Birmingham Commonwealth Games, Longines was to host a vibrant and exhilarating VIP experience with the creation of a bespoke venue – Longines House. We wanted to bring the vibrancy and the evolution of Birmingham to life in the venue; think rustic brickwork, graffiti, industrial aesthetics juxtaposed with the elegance, fine art and cutting-edge technology of Longines.
To tell the story of the brand, we utilised simple gallery-style frames, lit by spots, to bring drama. We also used a series of large lightboxes to showcase elements of the history and tie in with the luxury look and feel of the space.
The space was also a versatile canvas with areas suitable for broadcast and filming, as well as stages where live ceremonies were held to celebrate new world records.
Due to the nature of this space being for VIPs, and welcoming people from all around the world, it was paramount a high-end finish was present throughout. This was achieved through immaculate attention to detail, and no compromising or diluting of our original vision.