BSH Home Appliances aspires to improve the quality of life for people with its exceptional brands, high-class products, and superior solutions. Alongside the global brands Bosch, Siemens and Neff, it has valuable digital services from the ecosystem brand Home Connect.
We were tasked with creating a large-scale exhibition stand (500m²+) for BSH at the largest trade exhibition show dedicated to the UK home improvement industry - the Kitchens Bedroom Bathroom Show.
Key success factors for this activation included showcasing the huge range of BSH products as well as supporting BSH’s market placement as industry leaders. Importantly this activation worked across multiple brands; Bosch, Siemens and Neff, under the BSH umbrella to create one larger impactful stand.
In partnership with BSH (Bosch Siemens Homecare), we delivered a stunning multi-brand activation from initial concept through to on-site delivery (a real perk of having it all in-house!).
Working with multiple brands under one roof, we knew that we had to get the brand placement and alignment just right to make sure stand visitors would be guided to product and demonstration areas with the utmost of ease.
As this project was a full-service delivery, we worked in partnership with our third-party suppliers to help produce the stand itself. This included live cooking demonstration units to bring the space to life. The area was completely accessible, and every product, such as the hobs, fridges and freezers all worked.
We also arranged and managed power, water and Wi-Fi connectivity to the stand. VR technology was also showcased, and our Technical team ensured that all the tech was working perfectly to accurately showcase BSH products.
We received brilliant feedback from BSH who were impressed by the whole process. Not only did we successfully showcase the huge range of BSH products and have clear areas for the multiple brands, the products, live cooking demonstrations and VR technology supported BSH’s market placement as industry leaders.