As part of expanding its Fairer Futures strategy, Nationwide formed a new partnership with The Royal Marsden Cancer Charity, funding 30 researchers over two years to support over 100 clinical trials. But to truly bring this initiative to life, they needed more than stats or strategy. They needed a story.

We met Pip.

Diagnosed with stage 4 bowel cancer, Pip’s journey from diagnosis to life-saving immunotherapy at The Royal Marsden is a story of resilience and hope. Her voice drives the film, raw, unscripted, and real. Set in the spaces where her treatment unfolded, the film offers an intimate look at why pioneering cancer research isn’t just important, it’s personal.

Premiered at an internal launch event and re-edited for public release, the film marks more than the start of a partnership. It’s a reminder of the lives and impact behind the numbers.