--- title: DRPG Film | Case Study | TV Advert | Chiltern Railways description: See the TV advert we created for Chiltern Railways. --- [![DRPG logo](https://www.drpgroup.com/hubfs/drpg_creative_film_agency_logo_black.png) ](https://www.drpgroup.com/drpgfilm?hsLang=en) - [Home](https://www.drpgroup.com/drpgfilm) - [Our Work](https://www.drpgroup.com/drpgfilm/our-work) - About Us - [Our Approach](https://www.drpgroup.com/drpgfilm/our-approach) - [Our Team](https://www.drpgroup.com/drpgfilm/meet-the-team) - [Contact](https://www.drpgroup.com/drpgfilm/contact) - [Part of DRPGroup](https://www.drpgroup.com/1) ![DRPG logo mobile](https://www.drpgroup.com/hubfs/raw_assets/public/DRPG%20Film%202024/Images/drpg-film-logo.png) - [Home](https://www.drpgroup.com/drpgfilm) - [Our Work](https://www.drpgroup.com/drpgfilm/our-work) - About Us - [Our Approach](https://www.drpgroup.com/drpgfilm/our-approach) - [Our Team](https://www.drpgroup.com/drpgfilm/meet-the-team) - [Contact](https://www.drpgroup.com/drpgfilm/contact) - [Part of DRPGroup](https://www.drpgroup.com/1) [![DRPG LinkedIn icon](https://www.drpgroup.com/hubfs/Icons/linkedin.svg) ](https://www.linkedin.com/company/drpgroup) [![DRPG Instagram icon](https://www.drpgroup.com/hubfs/Icons/instagram-square.svg) ](https://www.instagram.com/drpg_filmandanimation/) [![DRPG email icon](https://www.drpgroup.com/hubfs/Icons/envelope-square.svg) ](mailto:support@drpgroup.com) Let's Talk [![DRPG LinkedIn icon](https://www.drpgroup.com/hubfs/Icons/linkedin.svg) ](https://www.linkedin.com/company/drpgroup) [![DRPG Instagram icon](https://www.drpgroup.com/hubfs/Icons/instagram-square.svg) ](https://www.instagram.com/drpg_filmandanimation/) [![DRPG email icon](https://www.drpgroup.com/hubfs/Icons/envelope-square.svg) ](https://www.drpgroup.com/drpgfilm/contact?hsLang=en) ## Chiltern Railways ##### TV Advert [Film](https://www.drpgroup.com/drpg-film-case-study-tv-advert-chiltern-railways#film) [![](https://www.drpgroup.com/hubfs/Icons/play.svg) Play Video ](https://www.drpgroup.com/drpg-film-case-study-tv-advert-chiltern-railways#film) [![](https://www.drpgroup.com/hubfs/Icons/left-arrow-blue.png) Back to our work](https://www.drpgroup.com/drpgfilm/our-work?hsLang=en) ## Chiltern Railways ###### Campaign: TV Advert As leisure travel began to outpace daily commuting, Chiltern Railways saw an opportunity to rethink how the brand showed up in people’s lives. The brief was to move beyond function and timetables to create an emotional connection, reminding people why they travel at all; for discovery, for connection, for moments that matter. Our response was Explore More, a TV advert designed to put feeling back at the heart of the journey. Filmed on trains with real passengers, the film captured authentic, unscripted moments; families heading out for the day, friends sharing quiet conversations, individuals lost in thought as the landscape passed by. Threaded through these real-world scenes was a beautifully crafted animated tiger, walking calmly through the carriage. A striking symbol of curiosity and exploration, the tiger added a layer of magic and memorability, bringing the campaign’s spirit to life without losing its sense of authenticity. The film became the emotional anchor for the wider campaign, airing across television, video-on-demand, social and digital channels. It played a central role in driving 7.7 million VOD impressions and 7 million social impressions. Searches linked to Explore More rose by 32%, signalling increased consideration and renewed interest in the brand.  Read more ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/%5BDRPG%20Film%5D%20Chiltern%20Railway%20-%20Advert/DRPG%20Film%20Case%20Study%20-%20Chiltern%20Explore%20More%20TV%20Ad%20-%20Image%202.png) ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/%5BDRPG%20Film%5D%20Chiltern%20Railway%20-%20Advert/DRPG%20Film%20Case%20Study%20-%20Chiltern%20Explore%20More%20TV%20Ad%20-%20Image%201.png) ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/%5BDRPG%20Film%5D%20Chiltern%20Railway%20-%20Advert/DRPG%20Film%20Case%20Study%20-%20Chiltern%20Explore%20More%20TV%20Ad%20-%20Image%203.png) ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/%5BDRPG%20Film%5D%20Chiltern%20Railway%20-%20Advert/DRPG%20Film%20Case%20Study%20-%20Chiltern%20Explore%20More%20TV%20Ad%20-%20Image%204.png) ## Related 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