When Lloyds Living rebranded from Citra, they needed to break into the consumer market with impact. Already growing their B2B presence, the next step was connecting with renters and first-time buyers, showcasing not just what they offer, but what they stand for. They came to us wanting to help them tell a story that would shift perceptions, build emotional resonance, and put their name front and centre.

We responded with a film built around real-life milestones, moments every renter knows but rarely sees on screen. From the first drawer to buying a home together, we followed a couple’s journey through key chapters of life, all supported by Lloyds Living. The concept grounded their offering in something universal and human, making the brand feel both accessible and credible. We handled everything in-house from creative development and scripting to production, locations and editing, while OWB Creative, a DRPG company, turned the footage into a full content suite for social.

The result is a distinctive, story-led campaign that cut through a noisy market. The film became a core asset for Lloyds Living, featured on their site, embedded in pitches, and used to engage internal teams. Across paid and organic channels, the campaign built awareness, generated leads, and helped redefine what renting and buying through Lloyds Living could look like.