Redrow set us a bold challenge: sell as many homes as possible before their financial year-end. The brief was clear, but the timing wasn’t; launch a sun-drenched, feel-good summer campaign right in the middle of February.

We created Spring into Summer with Redrow, a story told through a downsizer couple guided by their granddaughter as they settle into their new home. Shot in winter but radiating golden-hour warmth and relaxed family moments, every frame was crafted to feel like summer. Using clever lighting, a perfect show home, and a blend of fresh and past footage, we brought the campaign to life in just three weeks from brief to shoot.

The campaign struck a chord, extending its Amazon Prime run from four to six weeks. Early client feedback highlighted our fast turnaround, strong storytelling, and high-quality execution. It proved that with killer creative, you can sell summer no matter the season.