Following the launch of Centrica’s new purpose, ‘Energising a greener, fairer future,’ there was a clear shift in colleague sentiment. But purpose only sticks when people see themselves in it. With 20,000 employees across diverse roles and regions, the challenge was turning a top-line statement into something personal, meaningful, and memorable.

We responded with a five-part, docu-style film series rooted in storytelling. Real Centrica colleagues. Real lives. Each film blended personal and professional moments, placing the viewer inside their world, without scripts, voiceovers, or formal interviews. From drone shots to kitchen table conversations, the creative approach was designed for intimacy, emotion, and impact, delivering cinematic quality without compromising authenticity.

Used in leadership communications, purpose workshops and training sessions, the documentary series created cultural moments that colleagues connected with. Engagement soared, feedback was overwhelmingly positive, and the series helped embed purpose in a way no slide deck ever could. Proof that when creativity and storytelling come together, internal comms becomes something people actually want to watch.