Download our Whitepaper:

Trust in Communications

Opened page of the whitepaper saying 'Results after COVID-19: full survey'

The impact of crisis on the approach to communications and audience belief.

There has been a nationwide degradation of trust in institutions over the past five years, stemming from continuous political instability, decreased media integrity and a shift in societal priorities towards social justice.

Trust in institutions has taken a beating and concepts like brand purpose have become integral to an organisation’s ability to remain impactful and trustworthy.

We explore: 

  • How communication are perceived?
  • If those comms was trusted at the point of impact?

They say knowledge is the treasure of the wise.

Read this whitepaper and you’ll have plenty to share around.