The impact of crisis on the approach to communications and audience belief.
There has been a nationwide degradation of trust in institutions over the past five years, stemming from continuous political instability, decreased media integrity and a shift in societal priorities towards social justice.
Trust in institutions has taken a beating and concepts like brand purpose have become integral to an organisation’s ability to remain impactful and trustworthy.
We explore:
- How communication are perceived?
- If those comms was trusted at the point of impact?
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