--- title: "Whitepaper: Net zero & carbon neutrality vs actual sustainability" description: Does the increased focus on net zero and carbon offsetting give organisations an opportunity to ignore true sustainability? If all you have to do is offset your activities, is this not licence to be more polluting? --- [![DRPG logo](https://www.drpgroup.com/hubfs/raw_assets/public/DRPG%202022/Images/logo-blue.svg) ](https://www.drpgroup.com/en/?hsLang=en) - Our Brands - [DRPG Design](https://www.drpgroup.com/drpgdesign) - [DRPG Film](https://www.drpgroup.com/drpgfilm) - [DRPG Experience](https://www.drpgroup.com/drpgexperiential) - [DRPG Digital](https://www.drpgroup.com/drpgdigital) - [TSEC](https://wearetsec.com/) - [OWB](https://www.owb.uk.com/) - [Penguins](https://www.penguins.co.uk/) - [A-Vision](https://www.a-visionuk.com/) - [Firehouse](https://www.firehouse.co.uk/) - [Liquona](https://liquona.com/) - [RP Next](https://www.rpnext.de/) - [Our Work](https://www.drpgroup.com/en/our-work) - About Us - [About Us](https://www.drpgroup.com/en/about-us) - [Community and Sustainability](https://www.drpgroup.com/en/about-us/community-sustainability-b-corp) - [Meet the Leadership Team](https://www.drpgroup.com/en/about-us/meet-the-leadership-team) - [Innovation](https://www.drpgroup.com/en/innovation) - [News/Blogs](https://www.drpgroup.com/en/news-blog) - [Contact](https://www.drpgroup.com/en/contact) ### This page is in English. Press enter to switch language.EN - [US ](https://www.drpgroup.com/en-us/whitepapers/whitepaper-net-zero-carbon-neutrality-vs-actual-sustainability) ![DRPG logo mobile](https://www.drpgroup.com/hubfs/raw_assets/public/DRPG%202022/Images/logo-blue.svg) - Our Brands - [DRPG Design](https://www.drpgroup.com/drpgdesign) - [DRPG Film](https://www.drpgroup.com/drpgfilm) - [DRPG Experience](https://www.drpgroup.com/drpgexperiential) - [DRPG Digital](https://www.drpgroup.com/drpgdigital) - [TSEC](https://wearetsec.com/) - [OWB](https://www.owb.uk.com/) - [Penguins](https://www.penguins.co.uk/) - [A-Vision](https://www.a-visionuk.com/) - [Firehouse](https://www.firehouse.co.uk/) - [Liquona](https://liquona.com/) - [RP Next](https://www.rpnext.de/) - [Our Work](https://www.drpgroup.com/en/our-work) - About Us - [About Us](https://www.drpgroup.com/en/about-us) - [Community and Sustainability](https://www.drpgroup.com/en/about-us/community-sustainability-b-corp) - [Meet the Leadership Team](https://www.drpgroup.com/en/about-us/meet-the-leadership-team) - [Innovation](https://www.drpgroup.com/en/innovation) - [News/Blogs](https://www.drpgroup.com/en/news-blog) - [Contact](https://www.drpgroup.com/en/contact) # Download our Whitepaper: ## Net Zero vs. Real Sustainability – Are We Missing the Point? 🌍 **Is the race to net zero a step forward—or just a convenient distraction?** ![](https://www.drpgroup.com/hubfs/Whitepaper%20(New%20Site)/Sustainability/sustainability-whitepaper-banner-image_670x250.jpg) With businesses rushing to hit **net zero goals** and boost their **carbon offsetting** credentials, there’s a growing risk that **true sustainability** is getting lost in the conversation. Are we tackling the root causes of climate impact, or just playing a numbers game? At DRPG, our sustainability journey—from the Charters of [2020](https://www.drpgroup.com/en/resources/csr-charter-2020?hsLang=en), [2021](https://www.drpgroup.com/en/resources/csr-charter-2021?hsLang=en), [2022](https://www.drpgroup.com/en/resources/esg-charter-2022-sustainability-matters?hsLang=en), [2023](https://www.drpgroup.com/en/resources/esg-charter-2023?hsLang=en) and our [B Corp™ certification](https://www.drpgroup.com/en/our-b-corp-story?hsLang=en) —has shown us that sustainability isn’t just about hitting targets; it’s about meaningful, measurable change. In this whitepaper, we explore: 🔎 *Net zero vs. actual sustainability *– Are companies prioritising optics over impact? ⚠️ *The hidden dangers* – How carbon offsetting can be a sustainability smokescreen 🚀 *The road to net zero 2050* – What’s real, what’s greenwashing, and what needs to change 📢 *The communications challenge* – Why comms professionals must be the guardians of brand integrity in the sustainability space This isn’t just about meeting targets—it’s about **rethinking sustainability for real impact.** 🔗 [Learn more about our sustainability initiatives](https://www.drpgroup.com/en/sustainability-and-our-clients?hsLang=en) **Don’t just talk sustainability—drive it.** Download your copy now! 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