Digital Marketing and Data Analytics

A Google Ads Audit reveals the effectiveness of your Google Ad campaigns. Sometimes it can uncover hidden pain points that need treating. Dr DRPG to the rescue! We will treat any boo boos and get your accounts back to roaring health. Rest assured that your ads are where they’re meant to be, seen by the right people and bringing in those all important enquiries and ultimately, conversions. 

SEO audits are extremely useful if you’re not seeing as much digital footfall across your website. Our team of digital sleuths will identify problems or errors that can prevent your site from ranking on Google and other search engines. We will ensure your site is being correctly indexed by Google, evaluate your website for SEO issues, optimise your content with key-words and set up and maintain detailed reporting to monitor the performance of your website.

Social media is such a vital aspect of digital marketing in today’s business climate, and you don’t want this to be a point of lost revenue. Our audit process will analyse your business' metrics to assess growth, opportunities and what can be done to improve your social presence. Working with our team of 'think outside the box creatives', we can come up with an arsenal of cut through content to make sure you’re hitting your targets. 

Keyword research is all about finding and analysing search terms that people use with the goal of harnessing that data for search engine optimisation (SEO) or general marketing. Keyword research can unearth questions to target, how popular certain queries are, their ranking difficulty and lots more. Our analysis provides valuable insight into the questions your target audience is actually searching for answers to. This insight can then help inform content strategy as well as your broader marketing strategy. You want your website to be full of the content people are searching for. Do this, and the results will be clear to see.

Google Analytics is the beating heart (ba boom, ba boom) of all digital marketing campaigns. It’s where all the arteries converge bringing vital information not just on the website’s performance, but it gives us the ability to analyse all channel performance in one place. Our Google Analytics reports are thorough. We don’t just state the obvious, we look into the depths of your site’s performance. Also, we’re helping many businesses get ready for the July 2023 migration to GA4. We can help you to transition, transferring your tracking and setting up GA4 custom reporting.

Whether it’s ecommerce tracking (ka-ching) or tracking of key events such as call to actions on your site, having the right tracking set up at the start of your digital marketing campaigns is vital. Without it you may never fully maximise your marketing efforts. With the move to GA4, businesses will need to ensure their conversion is set up correctly in Google Tag Manager so that future measurement of conversions is maintained once the transition happens in July 2023.

Get the very best of both worlds with a hybrid event. Mixing live and virtual components in your next event is a win on both fronts; as you’ll gain the buzz of face-to-face along with the incredible reach of a virtual event. At DRPG, we achieve that careful balance every time, interweaving the live and virtual seamlessly to create an event that feels integrated and exciting. Experience is at the core of everything we do here. When it comes to hybrid, that means we’ll go the extra mile to make sure the people in the room and online attendees get the same great event experience. Whether attending virtually or in person, our expert Technical Production and Management teams are there to support your event, finding fresh ways to make everyone feel genuinely valued, and an equal part of the experience. For us, neither audience takes precedence over the other – both are our priority.