At the latest of our BIG talk, we launched its newest whitepaper: "Brand Purpose: Shaping a new purposeful reality for communications professionals" exploring the current impact the concept of brand purpose is having on communications and communications professionals.
Looking at the origins of brand purpose from its evolution for CSR communications, research conducted with 110 UK businesses explores communications professionals' relationship with brand purpose, taking a deep dive into respondents' views, its impact personally and professionally, and the future challenges including measurement and authenticity.
To download the whitepaper, please click here.
