A well-established name in the world of IT recruitment, Harvey Nash is known for leading the way in finding unique technology talent. As it prepared to launch a one day direct sourcing masterclass, the brand found itself in need of promotional materials that would get people excited about the event, show off its best-in-class service and even attract new clients. We brought on our incredible animation team to help out.
How to grab attention, share vital information and present Harvey Nash as a thoroughly modern (and undeniably lively) business? Animation was the answer. A bold 90-second animation quickly became the core of our pre-event comms. We wanted it to excite and entice delegates and knew the best way to do just that was with something that oozed confidence, moved at pace and kept viewers hooked from the very first second.
It all started with typography. Using a succinct message plus big, dynamic lettering that moved in exciting and unexpected ways, we made sure viewers wouldn’t look away. Just watch the video and you’ll soon see why. We split up the longer cut into three 10-second snippets too, so Harvey Nash’s audience could engage not just on the pre-event microsite but across all their socials too.
We think it looks pretty stunning, and it certainly did the job for Harvey Nash. Combining all that vital pre-event info that, let’s face it, can be a little dry, with electrifying animation took this project to the next level. There, it got real results.