As the time rolled around for EE Live, the mobile network’s annual internal get-together, the business had a couple of big announcements to make. EE wasn’t just launching a new brand, but a whole new identity, and it needed to get every single one of its people on board. So the EE team’s question was, how to get such an important message to all its people at the same time? Our question was simpler, how to do just that in a way that would be remembered? Film was the answer to both.
You might not think it looking at the slick production we delivered, but this project all began with a simple sketch. We got the narrative down quickly as we knew the story EE wanted to tell, then we built an on-brand look and effortless flow around it. Ultimately, our aim was to show how the new EE fit into every aspect of life. That meant filming in EE stores and creating an EE business set. We created a set that felt like home too, representing the households that have EE at their centre. And the jewel in the crown… we built a full street to represent the whole UK, and the endless ways customers rely on EE day-to-day.
Over an incredibly busy two days, we brought the whole film to life in our studios. Our coached speakers got to shine on camera (with a little help from our experienced team) while expertly co-ordinated background actors brought every space to life. We wanted this film to both full of excitement and reflect real EE experiences, and we achieved both by maintaining control of every element of the whole film, right down to the ads viewers could see in the background on the EE street.
With extraordinary work from our post-production specialists, we turned this complex 90-minute masterpiece around in under two weeks and brought it to the 24,000-strong EE audience in one spectacular showing. We couldn’t have been happier with it, and neither could the EE team.
Working with someone that you know you can trust, and who gets your brand and who gets the way you want to tell your story to people. That’s really important and that’s what we’ve got with DRPG.