St Richard’s is a charity close to our hearts here at DRPG. We’ve been working with the organisation for a decade now and are always eager to put our full range of skills to good use helping the charity help more and more people. Looking to launch a new fundraising campaign, the charity naturally turned to us.
The ‘Million Moments’ campaign we devised was built around St Richard’s’ core purpose, to improve people’s quality of life from diagnosis, during treatment and to their last days. The hospice is all about making every moment count, for both people with serious illnesses and the loved ones around them. The campaign focused on those valuable moments, highlighting how donations allow families to enjoy every last minute, making each moment count.
Central to the fundraising challenge was a series of moving films, all created by our award-winning Film team, with support from our own motion graphics experts. Our storytellers come from all walks of life, but all felt the same gratitude towards the charity for the treasured time it allowed them with their loved ones. This was the key to the whole campaign, and it was captured beautifully on film.
Captured sensitively by our team, these ‘real stories’ became the lifeblood of the fundraising assets. Really, we think they speak for themselves. Watch just one and you’ll understand the impact they have…
St Richard’s was incredibly pleased with the films. Not only do they tell the story of the charity, they’ve also been instrumental in raising the donations needed to keep it running for years to come. This was a special moment for all involved, including our CEO, Dale Parmenter.
Here’s what he had to say, "DRPG has been working with St Richard’s for 10 years. We have been privileged to meet families and hear the stories of the positive difference it makes. We are proud to support the charity in raising funds to continue this all-important work in making every moment count for families when they need it most."