Triumph Motorcycles is the UK’s largest motorcycle manufacturer and since the brand was launched back in 1902, it’s been known for bikes that deliver the complete riding experience. That’s exactly what Triumph wanted to convey to avid fans, media and new audiences with the launch of the Tiger 1200. We helped Triumph realise that vision.
Coming at a tricky time, when a live event just wasn’t possible, we saw opportunity in the video space. With a bespoke broadcast, we could reach more people in a more creative way and craft something that would serve as an introduction to Triumph’s new range of bikes long after the release date.
Our team of clever creatives and film experts set to work thinking up a big idea that would really work for the brand. We needed to show off the detail of each bike, pull apart key features and selling points, and give viewers the bigger picture too. This was all about adventure, but viewers also needed to know why they should buy a Tiger 1200.
Extended reality was our answer. In the opening minutes of the broadcast, we sent riders on some incredible adventures, then used smart green screen tech to see them drive straight into our fully designed studio, as if out of the screen itself. With a fully bespoke set featuring Triumph branding, useful screens and the bikes front and centre, we created an exciting space which made viewers feel as though they were heading behind the scenes.
We integrated remote interviewees, used motion graphics to break up segments and add all the technical without overwhelming. We even had guests ride straight into shot. There’s no question, the excitement was there from the opening shots, and it lasted until the very end of this high energy broadcast. The film showed Triumph at its best and launched the new bike with real impact.
Plus, it’s having influence on Triumph’s customer base, having now racked up over 65,000 views. The Tiger 1200 definitely launched in style.